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Want to sell? First tune into WIIFM. (What’s In It For Me, dummy.)

WIIFM stands for What’s In It For Me. It is the radio station that everybody listens to. To sell, you need to frame things in a way that makes your prospective client want to listen to you.

Sales people learning foolproof selling techniques at NIDA?

Actors training salespeople how to mesmorise their targets with stage techniques. Not as crazy as it sounds. In fact, what a great idea! Now we're on the hunt for any other unusual sales training techniques or initiatives you've come across. If you know of any, let us know below.
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How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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