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Want to sell? First tune into WIIFM. (What’s In It For Me, dummy.)

WIIFM stands for What’s In It For Me. It is the radio station that everybody listens to. To sell, you need to frame things in a way that makes your prospective client want to listen to you.

Sales people learning foolproof selling techniques at NIDA?

Actors training salespeople how to mesmorise their targets with stage techniques. Not as crazy as it sounds. In fact, what a great idea! Now we're on the hunt for any other unusual sales training techniques or initiatives you've come across. If you know of any, let us know below.
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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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