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How to attract Gen Y employees… SING!

The latest Gen Y viral video trend is something called "LipDub" -- where large groups of youngsters choreograph elaborate one-take videos in which they take turns lip-syncing a few lines each of a popular song. It might sound quite trivial to you and very YouTube, but the ones that are done well are actually quite infectious. And boy do they go viral. Here are two popular recent examples, one of which has a commercial purpose.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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