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Billboards for the ‘Cools’ hit city streets
In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).
Billboards for the 'Cools' hit city streets
In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).
Anthill's Top 100 Most Read Posts for 2009… so far
Given that Anthill turns six today (Yay!), we couldn't think of a better way to celebrate our evolving 'dedication to digital' than by publishing the Top 100 Most Read Articles since the beginning of the year (Yes, this is what got you clicking in 2009).
Anthill’s Top 100 Most Read Posts for 2009… so far
Given that Anthill turns six today (Yay!), we couldn't think of a better way to celebrate our evolving 'dedication to digital' than by publishing the Top 100 Most Read Articles since the beginning of the year (Yes, this is what got you clicking in 2009).
Designer mum launches Crowdfunding model to rid the world of plastic bottles
Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.
Help design our Cool Company Awards poster theme for 2009
In a little over 10 days, we will be sending a fleet of mobile-billboards down the busy streets of inner-city Australia to promote our 2009 Cool Company Awards. I'm talking about Scooter Advertising, courtesy of our friends at Subterfuge. In accordance with my blog post of yesterday on using social media to promote the 'cools', it occurred to me that this exercise presents an excellent opportunity to promote two-way reader engagement. So far, we've developed three potential poster and themes (below).
In search of a tagline, Oodles.com offers the Twittersphere a $1,000 prize
To coincide with today's relaunch of the oodles.com website, Sherlock and his team are inviting Twitter users to suggest a tagline for their online car rental platform. The author of the winning tweet tagline (twagline?) as chosen by Oodles staff will receive $1,000 cash.
Are your customers revolting?
Soon after the NSW State Government announced the re-design of their state logo, the public decided that they could do a better job! After the Federal Government threw away $8 Million on creating the now defunct Grocery Choice website to monitor supermarket prices, a group of consumers set up @price_check - a Twitter-based crowdsourcing experiment.
These days, if you don’t engage your customers, they’ll mobilise against you.
Website of the Week: A quirky new path to market for product ideas
Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.
Are you a Maven?
Gladwell defines a tipping point as a sociological term:
"the moment of critical mass, the threshold, the boiling point."
The book seeks to explain and describe the "mysterious" sociological changes that cause an idea (or product) to go viral. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." He then suggests triggers for making an idea 'tip'. One of these involves harnessing the power of 'influencers'.
Magazine 2.0 Experiment
How we did it.
Earlier this year, we trialled an experiment in ‘new economy’ journalism, which we quickly dubbed Magazine 2.0. In it we asked...
The hunt for our next cover goes global
As part of our ongoing Magazine 2.0 Experiment, we asked readers to suggest ideas for our cover. We were so impressed by your ideas...
Ant Bytes — AA29
With everyone scrambling to figure out exactly what works online – what makes people’s mouse-trigger finger itch and why – it was only a...
The commerce of crowds
Forget about all those web 2.0 start-ups with no revenue and a business model that focuses solely on selling out to Google or Yahoo!...