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The future of business isn’t ‘Free’ – it’s ‘Re’

Green is über cool. If you want to get the key influencers and mavens of society into your product, then it better do the world some good. Being shiny isn’t enough these days. It’s got to be circular, real and authentic.

Free is not a business model

Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.

The four elements for start-up success

I was thinking about business and at what point it becomes possible to believe you have a good chance of winning. I came to the conclusion that four elements pave the way to start-up success.

10 steps to web start up (Start Up Blog)

A great post by regular Anthill contributor and Rentoid.com founder Steve Sammartino over on his Start Up Blog. A list of the 10 things...

How to generate media attention for your startup

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.

Website of the Week: Don't buy – save your cash and rent at Rentoid.com

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

Website of the Week: Don’t buy – save your cash and rent at Rentoid.com

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

Climate change: a symptom, not the problem

Climate change is regarded by many as the biggest problem facing the global community. It is also regarded by many as the one of...

Cool Company Awards 2008 – Quotes, notes, judges and trophies

The Cool Company Awards 08 Cool Company Awards 08 top 50 Coolest Company and Big Kahuna Awards Global Growth Award Online Award and X-Factor Award Commercial Creativity Award Social Capitalist...

Being the MVP

Footballers (or any sports people) have good form and bad form. Some are heroes and play to their optimum every single game. Some are inconsistent but sometimes brilliant. And others just fill the numbers. As entrepreneurs, we should aim to be like the footballer... not just a footballer in the league, but the Most Valuable Player - the MVP.

The truth about ideas

How many people have we met and had a discussion with about business? They want to start a business. They have business skills. But...

Risk, unlearning and de-gearing

If you’re reading Anthill and not starting or running a business, maybe you ought to stop for a second and ask yourself why? You’re obviously...

Ant Bytes — AA28

CREATIVE ESPRESSO By Stephen Sammartino ************* ANT BYTES CrackBerry, with benefits While entrepreneurs typically relish a 24/7 relationship with their labour of love, many professionals have been dismayed by...

Storytelling giants

Storytelling is a really important skill for entrepreneurs or any start-up. Quite often ‘a story’ is the first thing we have (after our idea...

Ant Bytes — AA27

CREATIVE ESPRESSO By Stephen Sammartino ************* ANT BYTES Something in the air The irrepressible imagination of regular Anthill contributor and rentoid.com founder Steve Sammartino has borne yet more fruit....

What a first post!

Last week we launched the Anthill Editors' Blog (I assume you know this because you are now reading it). Our motivations are fairly obvious. This...

What start-ups can learn from terrorists

Right now, terrorists are applying the most successful start-up strategies that I can think of. The thing that is so compelling about terrorists is...

Start-ups and high school physics

Physics and business are more closely related than one would imagine. In fact, physics and start-ups have a ridiculously close relationship, which you should...

Inventing money

Entrepreneurship is about building finances conceptually. Entrepreneurs don’t buy something and wait for it to appreciate. They invent the future. Inventing has never been...

Ant Bytes — AA25

CREATIVE ESPRESSO By Stephen Sammartino Click to image enlarge ************* ANT BYTES Scouta hits the tube Richard Giles, CEO, Scouta Remember Scouta, the Perth-based intuitive...
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FREE BUSINESS TOOLS

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

FREE BUSINESS TOOL

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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