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Do you really understand online marketing? It’s about more than having a pretty website.
If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...
Do you really understand online marketing? It's about more than having a pretty website.
If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...
Five similarities between forming habits and deep customer development
I spend a lot of time thinking about new companies finding, nurturing and winning over their first lot of customers and I’ve realised that there are a lot of similarities with forming habits. Here are five...
Vision and Focus, the Capulet and Montague of business strategy
Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) -- holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.
Tequila Shots
Quotes, factoids and other curious teasers to get your creative juices flowing.
Sammartino and Liubinskas discuss startup momentum
A couple of weeks ago Pollenizer's Mick Liubinskas put in a video call to Rentoid's Steve Sammartino to pick his brain about the concept of startup momentum. Fortunately, Mick recorded it for the benefit of us all. Watch Steve discuss his views on the important role iteration plays in emerging businesses.
Liubinskas at TechCrunch50: Aussie startup entrepreneurs from iPitch & spellr.us
Pollenizer's Mick Liubinskas, Anthill's man on the ground at this week's TechCrunch50 conference in San Francisco, has been wandering around with his trusty video camera hunting down Aussie startup entrepreneurs to interview for you.
In this first video, he interviews Green Lane Digital, the team behind iPitch, an online platform matching companies and investors. Below, Liubinskas catches up with another regular contributor, spellr.us founder Kevin Garber.
Liubinskas at TechCrunch50: Aussie startup entrepreneurs from iPitch & spellr.us
Pollenizer's Mick Liubinskas, Anthill's man on the ground at this week's TechCrunch50 conference in San Francisco, has been wandering around with his trusty video camera hunting down Aussie startup entrepreneurs to interview for you.
In this first video, he interviews Green Lane Digital, the team behind iPitch, an online platform matching companies and investors. Below, Liubinskas catches up with another regular contributor, spellr.us founder Kevin Garber.
It takes 100 cups of coffee to refine your start-up pitch
I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.
The market-building dilemma
Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem?
From my experience working with more than 12 market-based businesses, there are two things you need to do.
The difference between a 'functioning product' and a 'working business'
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
The difference between a ‘functioning product’ and a ‘working business’
Anthill contributor and web marketing extraordinaire Mick Liubinskas recently posted this short vlog on the Pollenizer blog. In it, he highlights the difference between having a web product that works (all the widgets and clicks behave as they should) and having a web business that works – i.e. one that can win and retain customers and staff.
Me, ‘tall poppy’? Thanks!
Forget about Australia's 'Tall Poppy Syndrome'. What we really need is a 'Small Poppy Syndrome'.
Wasted Opportunity With ‘Don’t Reply’
Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.
Wasted Opportunity With 'Don't Reply'
Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.
PR flacks beware! Your product campaigns are subject to video review.
Mick and other bloggers weren't impressed with this "spammy" contact, and made that clear. So Publicis Mojo had another crack, sending him a package. Mick deceided to capture his impressions of this second marketing effort by videoing the grand opening in the form of a review.
It’s the right time to start a new business
Published in Australian Anthill Magazine, Dec 2008/Jan 2009
Economic downturn? What an opportunity! Mick Liubinskas explores the upside of the downturn for serious start-up entrepreneurs.
I...