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Youi launches national radio campaign touting its “cool” Anthillian cred

Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.

Youi launches national radio campaign touting its "cool" Anthillian cred

Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.

How I made Twitter my 'dirty whore' and got suspended

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

How I made Twitter my ‘dirty whore’ and got suspended

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

Cool Award winner carves up iTunes charts with ‘Ask the Butcher’ iPhone app

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Cool Award winner carves up iTunes charts with 'Ask the Butcher' iPhone app

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Wales offers free 12 months office and support packages for Australian tech companies expanding...

Promising Australian technology companies seeking lower-risk entry to UK and European markets are being offered up to 12 months free accommodation in Welsh innovation centres in a new 'try before you buy' initiative.

How to make your message pop (by killing animated polar bears)

I often become frustrated when catching up on Australian business news. I've never figured out why business journalists - in particular - must use such complex language to articulate often simple points.

Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

Aconex releases API for integration and mobile app development

Aconex, the Australian-based online information management and collaboration platform for the construction and engineering sectors, has just released its software API (Application Programming Interface), meaning that it can now be integrated with other client software programs and third-party developers can build apps for desktops or mobile devices such as the iPhone.

Tequila Shots

Quotes, factoids and other curious teasers to get your creative juices flowing.

Clint Walker, 2009 Anthill 30under30 Winner

As one of this year's 30under30 winners, Clint Walker was instrumental in building, running and selling the enormously successful Rising Sun Research (RSR), which was also named the Coolest of the Cool at Anthill's 2007 Cool Company Awards. He's now in startup round two with his second company, Run with Robots.

Our first social media 'experiment' for online marketing month. Do you want to be...

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Our first social media ‘experiment’ for online marketing month. Do you want to be...

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Billboards for the ‘Cools’ hit city streets

In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).

Billboards for the 'Cools' hit city streets

In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).

Anthill's Top 100 Most Read Posts for 2009… so far

Given that Anthill turns six today (Yay!), we couldn't think of a better way to celebrate our evolving 'dedication to digital' than by publishing the Top 100 Most Read Articles since the beginning of the year (Yes, this is what got you clicking in 2009).

Anthill’s Top 100 Most Read Posts for 2009… so far

Given that Anthill turns six today (Yay!), we couldn't think of a better way to celebrate our evolving 'dedication to digital' than by publishing the Top 100 Most Read Articles since the beginning of the year (Yes, this is what got you clicking in 2009).

Women entrepreneurs come out in droves for Cool Company nominations

Last year, we were forced to ask the question, 'Where are the female entrepreneurs?' when, according to the nomination form, only 8% of the nominated companies in 2008 were run by women. Of course, our provocatively titled post had our female Anthillians nominate en masse, getting our female contingent up to a more respectable 28%. This year, only one month into the process, nominated companies run by women represent 35% of the total!
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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