Left to Right: Steve Clark (KPMG Australia Partner, Defence & National Security); Andrew O’Connor (Relken Founder); Ben Mailer (Relken Founder); Gary Wingrove (KPMG Australia CEO); James Hunter (KPMG Australia National Managing Partner, Markets & Growth).

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.