Does this sound familiar? Bigger players from beyond Australia are scooping up your customers and cutting your lunch. You’ve seen the stats. And it hurts.
Perhaps you’ve poured your heart and soul into your website. But it’s simply not pulling the traffic and, when it does, it’s not converting.
Something must be done, like, yesterday.
Mark Middo is a textbook “digital native”, serial entrepreneur, growth hacker and author of The Five Minute Business. He’s also ‘totally gangsta’ in the art of web traffic creation.
In this three part tutorial series, Mark joins Anthill’s James Tuckerman to unlock the fundamentals of traffic generation and how to convert traffic when you get it.
[notice]This series includes reference to an upcoming live event. To unlock further details, click here and complete the form.[/notice]
PART ONE: UNDERSTANDING SEARCH ENGINES
Key lessons and terminology:
There are three types of traffic: PAID, EARNED and OWNED
Search engines consider five major factors when they rank you: Backlinks, PageRank, Structure, Social, Intuitive
Often these are broken into two types of SEO: On-Page and Off-Page Search Engine Optimisation
DOWN THE CHEAT SHEET [THE BIG FIVE, HOW SEARCH ENGINES THINK]
PART TWO: NOT ALL TRAFFIC IS CREATED EQUAL
Key lessons and terminology:
Every business needs a SEDUCATION STRATEGY
Are you using LEAD MAGNETS, LANDING PAGES and SUCCESS PAGES
Could you createa SATELLITE SITE
DOWN THE CHEAT SHEET [TURNING TRAFFIC INTO SALES — AWESOMELY]
PART THREE: KEYWORDS ARE THE GLUE
Key lessons and terminology:
How do choose keywords: INDUSTRY, DEMOGTAPHIC and BEHAVOURIAL
What are the five ON-PAGE rules of search engines.
What are the best places to place keywords
REFERENCE MATERIALS
BACKLINKS CHEAT SHEET
HUBSPOT REPORT ON BLOGGING
FIRST CHAPTER OF MARK’S BOOK
NEIL PATEL NEWSLETTER
DRAYTON BIRD NEWSLETTER
ROBERT BLY WEBSITE
MEET THE MENTOR, MARK MIDDO
Mark Middo is a specialist Growth Hacker and founder of the brands Reminisce Entertainment, WPSA and Social Empire. Mark is the author of The 5 Minute Business and has been responsible for the growth of a number of really cool online businesses. (He was actually born Mark Middleton. But there are too many Mark Middleton’s to ‘own’ this name on Google. So, he changed it. That’s how serious he is about online marketing.) Mark sold his first online business at the age of 23. (It was built for $150, and sold for six figures.) He has also worked with brands such as Formula 1, MotoGP, McDonalds, Renault and Mizuno, just to name a few.
MEET THE MENTOR, JAMES TUCKERMAN
James Tuckerman is one of Australia’s most accomplished digital publishers. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia. Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.
