This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Two brothers set out to find a better way to manage the many important messages in their lives – appointment confirmations, weekly sports details, school notices, bills that need to be paid, events to attend. Geddup was launched in 2013.
2. WHAT & HOW
The purpose of this innovation is to…
Enable more effective communication between organisations and their communities.
It does this by…
It does this by recognising that the individual is the centre of their world – and enabling them to have more choice and more control over how they communicate with organisations and what personal data they share.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
The individual chooses who can send them messages and how they send them. They know if they receive a message via Geddup they can action it quickly. They also know that they can find it easily if they need it later.
Its various benefits to the customer/end-user include…
- Secure and spam free messaging
- Seamless integration with calendars, maps, phone
- Quick replies via free-text buttons or comment streams
- Sharing of personal contact data securely
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
By pushing information at people – principally via email or SMS – resulting in information overload, messages orphaned in text streams, and plenty of unread and unloved messages. With Geddup, organisations can be confident that their message will cut-through and be heard by the intended recipients.
Its predecessors/competitors include…
SMS providers and to a lesser extent, email delivery services. Geddup will deliver messages as email or push notification (or even SMS if required). The difference is that the individual has control over this choice.
5. TARGET MARKET
It is made for…
Organisations and their communities that want more effective communication – whether they be schools, sports clubs, hair salons, dentists, radio station, essential services.
The target market also includes other service providers to organisations. Geddup has an API that can enable integration with existing software of an organisation. This can be used to enable sending of messages from customer management or other front office systems.
For individuals, it can also enable personal cloud providers to link their services to Geddup.
It is available for sale through…
The Geddup website where it can be used simply as a web service. To receive push notifications, individuals will need to download the app from the Apple or Google store.
Our marketing strategy is to…
Build awareness of Geddup amongst specific communities in Australia that can benefit from more effective, two-way communication – for example community broadcasting, and to build connectivity between Geddup and other service providers to enable integration of smarter communication with organisation’s existing systems.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
