Home What are the ethics of business storytelling? Is it ever okay to make the story up? Shawn Callahan
Shawn Callahan
FREE BUSINESS TOOLS
The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]
This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.
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How to give good headlines, and create emails that get opened...
If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...
