Emma Blomfield, 30, understood from an early age that she doesn’t like being told what to do. This was evident to her when she first started working as an employee, her entrepreneurial spirit kept shining through, until she decided to take the leap into the business world by starting up two businesses of her own: her online decorating business and The Decorating School.
Blomfield has built buzz by taking her decorating skills on the road via hosting workshops in retail stores in rural areas. The regional market is starved of interior design advice, so by physically showing up in a local store has helped her create buzz both online and offline.