Elyse Daniels, 29, started Exodus Wear in 2009 at the age of 21 with the premise of creating completely customisable jackets—inside and out—for Year 12 students and community groups.
Daniels dove right into the making of her first order with no planning or experience, of course, she ‘completely stuffed up the order’ but corrected the problem and learned a lot in the process.