Optus Future Makers L-R From left to right – Geoff Gourley​­, Jan Owen​, Marina Paronetto, Marita Cheng, Rhianon Vichta, Brian Collyeri, Penny Harnett, Colin Jowell, Dr Rowan Tulloch, Daniel Flynn

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Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.