Startup & Entrepreneurship
News, opinions and advice on starting and building companies.
Old Spice adopts new approach to FMCG marketing
If you haven't already watched the commercial below, you're about to see what is already being described as one of the best brand re-launches of all time. It deservedly won the Film grand prix at the Cannes Lions and is now being praised, far and wide, for the way its creators Wieden + Kennedy have extended the reach of the campaign to embrace social media.
Capital raising complexity and why I haven’t blogged
I’m in the middle of raising another round of capital and it occurs to me that one of the costs of professional investment, especially with VCs or Private Equity firms, is complexity. Not many people talk about this.
Improving the primary elements of your business for massive results [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Adrian Giles, co-founder, Hitwise
Spotting a niche for web traffic measurement, Adrian Giles co-founded Hitwise in 1997 and took it from a $5k start-up to $250 million trade...
“Don’t let a good crisis go to waste” Essential tips for weathering shocks as...
While COVID-19 presents an unusually large challenge for everybody, including entrepreneurs, the reality is that over the life of a new venture, it is inevitable that founders will need to deal with crises.
Practice Ignition raises AU$5 million Series A funding from leading VC firms and investors
Practice Ignition, a software platform for accountants, has raised series A funding of AU$5 million from some of Australia’s leading venture capital funds and individual investors.
If you can’t measure it, you can’t manage it
Starting the new year with an optimistic outlook is one thing. To remain confident throughout the rest of the year requires setting a series of short-term measurable goals that you celebrate as each is achieved.
How to succeed online… create a strong ‘off-line’ presence
In recent years, I have been involved in assisting entrepreneurs with establishing strong online presence. Both our research and the projects that we have carried out for our clients strongly suggest that the very critical factor for online success is usually (though not always)… a strong offline presence!
How a new group buying site is putting the household handyman back on the...
Finding a tradesman is getting much easier in Australia thanks to a new partnership between Trade Saver, the ambitious group buying platform for findings deals on trades and renovations, and OMG, Australia’s largest online directory network.
Marching Elephants is herding innovative social entrepreneurs to do more good
The "ideas boom" is now. We are living in a time when the potential for socially positive innovation, growth and advancements are at peak.
Liubinskas at TechCrunch50: Aussie startup entrepreneurs from iPitch & spellr.us
Pollenizer's Mick Liubinskas, Anthill's man on the ground at this week's TechCrunch50 conference in San Francisco, has been wandering around with his trusty video camera hunting down Aussie startup entrepreneurs to interview for you.
In this first video, he interviews Green Lane Digital, the team behind iPitch, an online platform matching companies and investors. Below, Liubinskas catches up with another regular contributor, spellr.us founder Kevin Garber.
How to perform triage on your business [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Beam Australia launches $1.5M world-first start-up to improve diversity, tackle burnout and support hybrid...
Beam helps organisations improve hybrid and flexible work design, recognise new risks in a hybrid workplace, create a more inclusive workforce and tackle fast-accelerating issues such as employee burnout.
Would you leave a comfortable finance career at GE to buy a beauty company?...
Ben Skeggs completed a Bachelor of Commerce and Master of Business at the University of Otago in New Zealand, and upon finishing his Masters,...
Vinomofo spends big after $25 million investment from Blue Sky Venture Capital
Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.
How Australian SMEs can find and grab online opportunities during COVID-19
As Australian businesses continue operations during these unprecedented times, we know many within the community are reaching out for guidance and support.
Come take a bite of the Apple of wisdom: 10 rules of success from...
He's considered the "Father of the Digital Revolution," a "master of innovation," and a "design perfectionist."
He had a massive net worth of over $8...
How do you become the fastest growing eCommerce site in the history of the...
In it's two year history, Fab.com has grown from nothing to a $700 million valuation. The site has 10 million registered members and sells in 26 countries. In the lead up to Christmas 2012, the site was achieving an average of $500,000 in sales a day. How do they do it?
This new high-tech real estate platform promises Australian sellers a full service agency experience...
“sello shouldn’t be confused with a DIY agency," says Macintosh. sello’s clients pay a flat fee of $7,550 regardless of the property value which includes agency fee and all marketing costs.
Are you a business builder and have trouble getting your message across? Here’s a...
You know how business builders often struggle to quickly explain what they do and end up frustrating (or boring) the person or audience they desperately wanted to impress? The Gaddie Pitch is a painfully simple pitching technique that can be mastered in minutes, providing business builders with the confidence and structure they need to get their message across. In fact, it's so simple that these three sentences provide an example of a Gaddie Pitch in practice. [WATCH THE VIDEO]
