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Many of our young entrepreneurs in Australia glean their understanding of business, market and investment from vicarious or direct experience of Silicon Valley or Silicon Alley. However, Australia is not the USA. Our culture, business environment, market structure and consumer behaviour are all quite different. Assuredly there are similarities but, in thirty years of doing business in all these markets and many others, I have learned that it is the differences rather than the similarities which underpin the biggest opportunities.
Companies wanting to create a profitable market position in the competitive clean technology landscape must understand their competitors’ patents and how these will impact...
LinkedIn, the worldwide network for professionals, has released the most common empty-calorie words or phrases in members' profiles and assembled a top 10 ranking for 12 countries. The best of the worst in Australia is "extensive experience."
Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.
There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
The events surrounding the death, last week, of Sydney businessman Michael McGurk have attracted greater intrigue and speculation than a Sopranos cliff-hanger. How someone can build a career on intimidation and extortion is beyond this author's imagination. However, the fascinating events surrounding McGurk's demise have got me thinking. What can we, as business-people, learn from the tactics of a stand-over man? Fortunately, I have only one resource to rely on. Gangster fiction!
Shippit is changing how Australian online retailers ship parcels to anxious customers fueled by $500,000 seed funding in June led by Les Szekely of Equity Venture Partners
I recently decided to start my own business as a virtual CFO. I’m a voracious reader and, as part of launching my business, I...
Yellow Pages, you've been put on notice. The young men behind the job-bid website Service Seeking want to put you out of business. But, well, short of that, they want to continue the biggest site of its kind in Australia, giving consumers a place to compare quotes and prices from local businesses.
We’re conditioned to think that people who excel at school are the ones that go on to excel in business. However, research indicates that a better guide is not the distinction between A and C students but between ‘fixed’ and ‘growth’ mindset individuals. Robert Wood explains.
What's next? Will Coca Cola reveal the formula for Coke? How about someone revealing the true secret of the 11 secret herbs and spices in KFC? Or, was it all just a cunning market ruse? What? Really? I'm shocked! It was a marketing.
It might be the last big cheque CSIRO will collect before its storied patent — used in an estimated three billion Wi-Fi devices worldwide — expires at the end of next year. The CSIRO has pocketed about $829 million, a lot of it grudgingly from American companies who infringed on the patent. The story of this single patent is something every entrepreneur should understand.
Australian taxi app and integrated mobile payment provider ingogo recently successfully closed a $12 million Series C funding round, ahead of its plans to...
Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.
Even the Australian Government recognises the importance of the role fintechs are playing and will continue to play in our financial arena. The Treasury website states, “We want to see fintechs in Australia become a locus of creative thinking and business activity.”
As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.
Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.
The moment Google unveiled its novelty technology Instant Search it inspired a young Stanford student Feross Aboukhadijeh to create an Instant search experience for Youtube. He posted his work on Hacker News and, within 24 hours, Feross received a tweet directly from Youtube CEO Chad Hurley asking "Are you ready to leave school?"
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
A dark animated short film set in the future where a major corporation has developed software that stores all the lost memories of humankind. We're looking for something here... Something real.