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News, opinions and advice on marketing and the rapidly evolving media landscape.

You can market research anything, including song lyrics [VIDEO]

When the organisers of Red Nose Day in New Zealand realised they didn't have a charity song for 2012, who did they call? Eventually,...

How to craft an effective (and affordable) video for your business

Getting your business or product visible is now more affordable than in the past. Think beyond TV and website banners. With YouTube, Vimeo, Facebook etc., consumers are now happy to watch video online and on social media, so take advantage of these distribution channels. Distribution also is more affordable now with viral marketing a bonus possibility.

Don’t ask why, but you know you’re gonna get an iPhone 5: Steve Job’s...

Hologram sure are a lot cooler since Arnold J. Rimmer marched around the decks of Red Dwarf. Steve Jobs is back, in a rapping parody to launch the hotness of the new iPhone 5.

We’re no strangers to love. You know the rules and so do I. And...

Admit it. You've been rickrolled, and chances are, you liked it. But, it may have been a while since it happened. Here's a guide to one simple way to reinvigorate an internet meme, and probably kick off a whole new spate of rickrolling.

Email Marketing Summit Australia taps US email marketing guru for keynote address

The upcoming Email Marketing Summit Australia, slated for October, has snagged Jeanniey Mullen as its keynote speaker. Mullen is a guru in the world of email marketing campaigns, serving as head of Zinio, a world leader in digital publishing services and products. Mullen also heads up VIVmag, the world’s first fully digital luxury magazine for women. She has also founded The Email Experience Council, which is the world’s first and largest email marketing organization.

How to win Facebook fans and influence brands

A broad conclusion: Consistent tactical and promotional themes bring high engagement and expand fan base. So, competitions, special offers and even “creative, visual and often humorous posts” lead to high visibility and growth.

Cops, robbers and beer. Is this the perfect Australian beer ad? [VIDEO]

This latest is the viral beer ad from Carlton Draught . It's an homage to almost every cops'n'robbers movie you can think of. Guy Ritchie gets a big nod. And he deserves it after being married to Madonna for all those years.

Drink and post responsibly. Oh, and stop panicking about the Facebook ruling.

For those who don’t know (which is pretty much everyone), the Australian Advertising Standards Bureau (AASB) recently made a ruling regarding user-generated content on social media, after it was discovered that the Facebook page for Victoria Bitter beer featured “sexism, racism, irresponsible drinking, obscene language and material that linked alcohol consumption with sexual or social prowess”. Apparently swearing at the TV and asking girls to “show some skin” is ok when you’re drinking VB, but not if you’re posting about VB, obviously.

Help correct history: Kickstarter project to fund a film about Tesla [VIDEO]

Nikola Telsa was quite possible the most incredible entrepreneur of our time. Yet, what he achieved, including the 700 patents that are held in his name, are still largely unknown. Now, a self-funded writer/producer is raising money on Kickstarter to produce a movie about Tesla. The intention is to correct history, and give Tesla the recognition he deserves.

PLAIR: magic, hipster toy or the next essential gadget? [VIDEO]

Imagine being able to turn every tv screen into a wireless monitor. All it takes is a nifty little device that's all smooth and curvy. That's the promise of PLAIR.

How to improve on a viral video, and make the perfect pavlova at the...

Last week a viral video began popping up everywhere - how to separate eggs using a plastic water bottle. It has clocked more than seven million views in one month. Impressive.

There was no escape. We all now have Timeline [VIDEO]

Love it or hate it, Timeline is here to stay. The rollout out of the Facebook Timeline interface is now universal across the 955 million users.

The Oatmeal charity drive raises $900k: The power of the internet and science geeks

I've said it before, earlier this week in fact, and I'll say it again. Science is the new sexy. How sexy? In less than 20 hours,...

Whatever you do, don’t look down. Volvo Trucks takes on content marketing [VIDEO]

There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.

Brick by brick, oh baby, going to get to your love … of Lego...

If Channel Nine had any clue it would have take a direct feed from The Guardian newspaper, and broadcast its entire Olympics coverage in a stop-motion Lego animation. I mean, it's not a big stretch. Karl Stefanovic actually has Lego minifig hair without even trying.

Facebook marketing? ‘Customer first’ still rules

There can be no doubt that businesses and brands need to engage with their customers online and, more specifically, use social media channels to do so. However, many have failed. This has mainly been caused by an inability to recognise that marketing activities need to be customer-centric, not company centric.

The difficult art of wooing new clients, and keeping existing ones happy

Call our SMEs old-fashioned but they would rather pursue the traditional channels. Email was the most-favoured with 47% backing, face-to-face networking scored 30% and 25% preferred direct mail.

Is this what a gamified future will really be like? [VIDEO]

This short film is set in a future where gamification has taken on a whole new meaning. Contact lens have a new application and the way people interact with their world moves into squarely into the realm of creepy. Better yet, snail zombies exist.

Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.

Website Linking: the good, the bad, the ugly

Google’s latest algorithm changes have highlighted the effect linking can have on your website. Links come in varying quality, some get an two enthusiastic thumbs up from the search giant, and others, not so much.
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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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