Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
If you like shoes, you’re going to love this! [VIDEO]
Shoe store Aldo decided to capitalise on women's love of shoes. In an marketing stunt, Aldo in Israel used a combination of outdoor, Instagram and surprises to delight passersby.
Apparently, women flush too much [VIDEO]
Apparently, some women flush the toilet to cover the sound of their bodily functions. This water wasting, multiple-flushing activity must stop. You guessed it! There's an app for that.
What if Apple Maps were used in the Hunger Games? [VIDEO]
The challenges presented by Apple Maps on the iPhone 5 has brought some damn fine parody to light. Consider this. What if Apple Maps had been used in the Hunger Games?
Even the genius of San Francisco tech companies can’t solve the hipster problem [VIDEO]
Oh great. This is just what we need. San Fransisco is about to become even smarter. Some of the greatest tech companies, and the minds behind them, are joining forces to solve the problems of the city itself.
7.5 million Fab-ulous customers bringing the magic of design into their lives [VIDEO]
Fab caused a stir when it launched to market in June 2011. Now, with more than 7.5 million members worldwide, and a 3.4 products sold every minute, it has become the fastest growing eCommerce site in the world.
Turning print ads interactive. And, not a QR code in sight [VIDEO]
Usually, if a print ad wants to ad some 'interactive' elements, a QR code is added. It's a bit of a cheat's way to making print interactive. Car maker, Lexus, wanted to do something different.
Marketing 101: Don’t take things away from your customers
It’s not often that I think Virgin make mistakes. Normally, I think its customer service; advertising and general corporate behaviour makes it a company that should be followed. However, I don’t feel that way today. I think the company has made a blunder, one that will affect thousands of loyal airline customers.
The incredible mind reader who wasn’t reading minds [VIDEO]
In this video, strangers on the streets of Brussels are asked if they are willing to have their mind read by Dave, for an...
Reverse your thinking; you may be surprised at what you discover [VIDEO]
Sometimes, it's easy to only see the bad stuff, and gloss over the good stuff. But, sometimes, it's just taking a different view of the bad stuff, that opens up a new way of thinking.
ZMOT or, how to make friends and influence consumers
ZMOT - whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.
Would honest advertising still have made The Avengers a $1.5 billion box office success?...
Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...
Shame: the new meme that’s righting the wrongs between cats and dogs [VIDEO]
For far too long, cat videos have ruled the internet. You know it's true.
It's about time the wrong was righted. However, the current internet meme, and 'over-night' user-generated photo site has something that is near, and dear, to the hearts of many: dog shaming.
How one pencil began to change the world [VIDEO]
It's often the simplest insights that drive the greatest of ideas. Being able to write, create, doodle and draw is something most of us do, every day. This was at the heart of an idea that is now changing the lives of children in third world countries.
Are mobile websites really that important?
There's no question that mobile devices have become a staple in everyday living around the world. Now more than ever it's important that websites be optimized for mobile devices. But, do you really need a website specifically for mobile cusomers?
The art of cramming has become an advertising competition [VIDEO]
Clearly, there is some sort of contest going on here that I've not been privy to. Cramming groups of like-minded people into a mode of transport seems to be what all the kids are into.
But you don’t need a new phone [VIDEO]
This ad from Virgin Mobile America sums up my feelings about the iPhone 5. I don't technically need a new phone, my iPhone 4 is still perfectly functional and does everything I need, and then some. But ...
Schools and businesses are going on a first date. Who is behind it?
For an extremely reasonable fee, providers of goods and services can reap the many benefits of this brand new Australian wide service. By creating a profile that can be updated as required, service providers become discoverable to a wide network of independent and state schools.
When winning is everything. The Darwin ice hockey team emerge as world champs [VIDEO]
Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft.
A recently arrived American asked me if...
How one Sydney man plans to file world’s toughest tax return
The Tough Mudder competition is "Probably the toughest event on the planet". It consists of a 20km trail fraught with a whole slew of obstacles such as the Artic Enema, Electroshock Therapy, and all sorts of nasty, cold military-inspired events. As you can tell, all of these events are considerably more tolerable while not doing your taxes. But not for one man. One crazy man.
What the hell is integrated advertising? And, do I need to do it? [VIDEO]
Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...
