News, opinions and advice on marketing and the rapidly evolving media landscape.
Apparently, some women flush the toilet to cover the sound of their bodily functions. This water wasting, multiple-flushing activity must stop. You guessed it! There's an app for that.
The challenges presented by Apple Maps on the iPhone 5 has brought some damn fine parody to light. Consider this. What if Apple Maps had been used in the Hunger Games?
Oh great. This is just what we need. San Fransisco is about to become even smarter. Some of the greatest tech companies, and the minds behind them, are joining forces to solve the problems of the city itself.
Fab caused a stir when it launched to market in June 2011. Now, with more than 7.5 million members worldwide, and a 3.4 products sold every minute, it has become the fastest growing eCommerce site in the world.
Usually, if a print ad wants to ad some 'interactive' elements, a QR code is added. It's a bit of a cheat's way to making print interactive. Car maker, Lexus, wanted to do something different.
It’s not often that I think Virgin make mistakes. Normally, I think its customer service; advertising and general corporate behaviour makes it a company that should be followed. However, I don’t feel that way today. I think the company has made a blunder, one that will affect thousands of loyal airline customers.
In this video, strangers on the streets of Brussels are asked if they are willing to have their mind read by Dave, for an...
Sometimes, it's easy to only see the bad stuff, and gloss over the good stuff. But, sometimes, it's just taking a different view of the bad stuff, that opens up a new way of thinking.
ZMOT - whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.
Now, this isn't meant to be a competition but, I've seen The Avengers four times. Granted, I fell asleep the last time, but it...
For far too long, cat videos have ruled the internet. You know it's true. It's about time the wrong was righted. However, the current internet meme, and 'over-night' user-generated photo site has something that is near, and dear, to the hearts of many: dog shaming.
It's often the simplest insights that drive the greatest of ideas. Being able to write, create, doodle and draw is something most of us do, every day. This was at the heart of an idea that is now changing the lives of children in third world countries.
There's no question that mobile devices have become a staple in everyday living around the world. Now more than ever it's important that websites be optimized for mobile devices. But, do you really need a website specifically for mobile cusomers?
Clearly, there is some sort of contest going on here that I've not been privy to. Cramming groups of like-minded people into a mode of transport seems to be what all the kids are into.
This ad from Virgin Mobile America sums up my feelings about the iPhone 5. I don't technically need a new phone, my iPhone 4 is still perfectly functional and does everything I need, and then some. But ...
For an extremely reasonable fee, providers of goods and services can reap the many benefits of this brand new Australian wide service. By creating a profile that can be updated as required, service providers become discoverable to a wide network of independent and state schools.
Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if...
The Tough Mudder competition is "Probably the toughest event on the planet". It consists of a 20km trail fraught with a whole slew of obstacles such as the Artic Enema, Electroshock Therapy, and all sorts of nasty, cold military-inspired events. As you can tell, all of these events are considerably more tolerable while not doing your taxes. But not for one man. One crazy man.
Integrated advertising. Is this just another way for advertising agencies to hit up clients for more cash? Or, is it just a fancy pants...
When the organisers of Red Nose Day in New Zealand realised they didn't have a charity song for 2012, who did they call? Eventually,...