Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Sorry, we spent our entire advertising budget on the prizes [VIDEO]
It's a novel way to promote an end-of-year giveaway, but sat nav producers TomTom have apologised in advance for their almost-rubbish video. Of course, it's an expensive, almost-rubbish video, but it's a fun approach.
Don’t always believe what you see, even if it’s on the internet [VIDEO]
If you're looking for an interesting party trick for this week's end of year parties, get yourself to a printer! This is almost like magic, but it's actually about perspective.
Dumb ways to die, the sing-a-long version! [VIDEO]
As you're about to roll into the weekend, why not gather your friends and co-workers around, grab a beer and kick of the weekend with a sing-a-long to the karaoke version. It's team bonding at its best!
Easing kids into financial literacy and entrepreneurship
Kids at Switch seeks to not only foster financial literacy in students, but to do so in a way that taps their passions and sense of play into a sense of unshakeable purpose. The concept is inspired by the disparate influences of highly successful investors such as Robert Kiyosaki and Warren Buffett, and innovative educationists such as Sir Ken Robinson, besides Finland’s education system.
Can quinoa save your mate’s life? Possibly an almond milk latte? [VIDEO]
This is yet another cracking campaign from a non-profit. We've had many of late, and it's great to see such creativity, humour and engagement from this sector.
This works for me, and there’s not a cat drunk on whisky in sight...
Few things are bad if they have Ça Plane Pour Moi playing as a backing track.
This video is no exception.
The song, made famous by...
Dumb ways to die, a content marketing juggernaut [VIDEO]
The catchy video from the operators of Melbourne's train network, Metro, is clocking up all sorts of amazing statistics. Since Monday this week, it's had more than 8.5 million views, bringing its grand total of views to this point in time, to around 15 million.
What’s not to like? A charity ad that does just about the impossible [VIDEO]
This ad helps set the record straight in so many ways. For example, contrary to popular belief, "Downloading the Angry Birds apps is not charity." Thanks Susan Sarandon, for that golden insight. Created by the Judd Apatow who is also responsible for Anchorman and Superbad, to name but a few of his previous works. All advertising for non-profits should be this shade of awesome.
Are advertising creatives running out of ideas? [VIDEO]
Some must be. This ad from UK based 4G provider 4GEE (we see what they did there!) takes one of the 2011 YouTube video hits, Fenton, and remasters it into an ad.
Why doesn’t MTV play music videos anymore? [VIDEO]
This parody video has a 20-something asked the Head of MTV why this television channel no longer plays music videos, like it did in the 1990s. If your start up is aimed is about music, or if it's targeting anyone older than, say, 20, there might be something in this for you too.
Why old fashioned coupons aren’t completely useless [VIDEO]
Who says old-fashioned coupons have no place in the modern marketing world? Skin care brand Burt's Bees saw an opportunity to showcase its products, provide coupons and, perform a brilliant bit of brand awareness in its latest campaign.
The best three minute video about managing employees and customers that you will ever...
Social media has heralded several changes. But one of the biggest ones is how we can broadcast our discontent (or otherwise) with our treatment...
If someone says “I want it to go viral”, chances are, I’ll go postal...
Oh, I wish I had a dollar for every time I heard it said that a 'viral video is a part of the marketing plan'. I'd have about $724. Which would buy quite a lot of coffee.
How Google Chrome turned a dream into a self publishing success story [VIDEO]
Dallas Clayton wanted to write a book for his son. This book was to encourage his son to dream big, to have ideas, and to have the courage to create them. So, he created an awesome book, that got bigger than even his wildest dreams.
May a choir of eggs serenade you when you open the fridge [VIDEO]
Singing eggs with subtitles. If singing and grinning eggs can't put a smile on your face today, you may need to drink more coffee. Which, if you are living in the UK, you can order online from mySupermaket.co.uk.
There is something more scary than clowns [VIDEO]
In this creepy campaign to gather new Twitter followers, one giant yellow mushroom takes following to a whole new level. Usually, it's called stalking. But, in this case, it's marketing.
How to get your Google back [VIDEO]
Did you upgrade to Windows 8? Are you missing your Google apps and Chrome? Well, Google have done a little bit of sly marketing to help you get your Google back.
Now that’s a boat! [VIDEO]
While I may have Bananarama running through my head at the very name of this boat, it's still one hell of a tub.
While sadly...
Is there anything engineers can’t do? [VIDEO]
What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.
Should you prank your customers? [VIDEO]
If you want to get the attention of potential customers, should try to scare them half to death? LG thought it would work. To promote their new range of monitors the company decided to use real scare tactics.
