Marketing & Media

EDITOR'S NOTE: Here at Anthill, we've taken a particular interest in the evolving concept of crowdsourcing, and specifically the growing practice of companies sourcing creative ideas and designs from the crowd online. Crowdsourcing is a bone of contention in the Anthill community. For yet another view, here we publish the thoughts of Paul Cornwell, Partner at creative agency BCM Partnership, on Unilever's recent use of crowdsourcing website Idea Bounty to source creative ideas for its Peperami brand.

Coca Cola. Coke. It's an iconic brand. It has evolved immensely in its 128 year history. In these two minutes you will see how much. But, some...

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Frustration with tardy debtors was the obvious impetus behind this nifty invention from Belgium outfit ikki; an invoice with a voice-chip that begins to make weeping noises 20 seconds after the envelope is opened. But what's truly inventive about the 'crying invoice' is its other purpose.

As recently as the 17th Century, lobster was fed to prisoners and servants - rebranding as an 'exotic dish' by railway companies in the...

In this age where there is a camera on almost every corner and in every pocket, video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the 'worst parking job ever' has an extraordinary quality that has seen it become a YouTube sensation.

In this video from Inc., Jason Fried the CEO and Founder of Basecamp shares his thoughts about the much vaunted hockey stick growth. You know...

It was once said with humour: “I know that half my advertising works. I just don’t know which half.” Such a sentiment is no longer likely to raise a smile. This is because smart marketers (including business owners) now expect a return on investment (ROI) from their marketing (like duh).

In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty. In other parts of the economy, new work opportunities are opening up. The nation-wide shift to remote work has opened up more opportunities for digital workers to work when and how they want to.

Lately, I have been experimenting with social media networks for my own marketing purposes. Very quickly, I have had to zoom in on one particular...

Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.

The events surrounding the death, last week, of Sydney businessman Michael McGurk have attracted greater intrigue and speculation than a Sopranos cliff-hanger. How someone can build a career on intimidation and extortion is beyond this author's imagination. However, the fascinating events surrounding McGurk's demise have got me thinking. What can we, as business-people, learn from the tactics of a stand-over man? Fortunately, I have only one resource to rely on. Gangster fiction!

RunPee provides full-bladdered users with several suggested movie “break” times during which not much happens plot-wise. Users start a timer as the movie starts, get told how long each interlude lasts and can access a full plot rundown of what they miss.

Here's hoping that it does. In just one of my email accounts, one that I actually use rather than one just for spam, I have...

Online shopping in Australia has annual revenue of $16 billion and records average annual growth rates of around 14 per cent (according to Ibisworld). It’s no surprise then that every man, his dog and his dog’s fleas wants to get a slice of the immense pie.

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

You’re tweeting mad if you’ve missed the short-term and long-term benefits that a social media platform like Twitter can create for your business and personal brands.

Like so very many people, Shane Koyczan had a rotten time at school. His life was filled the the taunts of bullies. There was...

Some years ago, the Anthill office was all-a-chuckles when a seagull offered a beached whale a 'chup' (the whale was 'beached as'). More recently, Brett, Germaine and the lads from Flight of the Concords had us rhyming like hip-hop-opotamuses. It was, therefore, with great pleasure that the Anthill 'massive' alerted us to this clip 'en masse'. (If you're not already reading this with a New Zeland accent, we're not doing our job right, bro.)

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...