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Hyper announces marketing partnership with Ask Marketing to assist with Go To Market Strategies

Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.

Rising prices fail to dampen enthusiasm for online shopping

Although in the early days of the internet, shoppers were often lured online by the promise of savings, that is no longer the main attraction of e-commerce.

A beautiful equilibrium: Warrp’s mind changing innovation motley fools the marketplace game

Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.

How small businesses can create brand consistency online and offline

Given many small business retailers across Australia are preparing to reopen their physical stores as lockdowns look to soon be lifted by the end of the year, it’s important to have a consistent look across your physical marketing materials and your website, emails and digital communications. 

When the time is right, launching into new markets doesn’t have to be complicated

Exporting a business leads to better growth, opens up new ways of responding to market forces and exposes a company to new ideas.

COVID has shifted customer expectations. Here’s how business has to adapt suitably.

With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.

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Bringing the smarts to Australia’s catalogue industry amidst the COVID 19 pandemic

For brands and businesses of all sizes, one of the most conventional marketing staples is the print catalogue. Unfortunately for this quaint relic from a bygone era, COVID-19 has accelerated the rise of eCommerce in Australia and shifted consumer habits, moving people even further away from a tactile reading experience onto a screen-based, digital experience

How the prevalent COVID-19 pandemic helped the service sector break the internet

As little as 15 years ago, the idea of buying clothes online was stressful and confusing. How would you try them on? How would you return them if they didn’t fit? What if the photos didn’t truly reflect the product? 

Entrepreneurs’ Organisation Melbourne members share cutting out the middleman

Switching to D2C can not only help boost online sales, but allows a brand to take greater control of their communications strategies, supporting customers with greater empathy, managing their expectations better and learning what their customers want!

Whether it’s a fixed price, usage-based or hybrid subscription, the user always wins

While it’s true that Netflix and Spotify have made fixed-price or “all-you-can-eat” subscriptions perhaps the best-known variant, many other versions exist and usage-based pricing is just another of them.

Aussie duo develop Fieldd for SMBs struggling to grow out in the field

Harrison Lingard and Garo Tanzi are the creators of ground-breaking software, aptly named fieldd, and have quite literally put love and money on the line to blaze a trail for Australian STEM and start-up industries.
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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