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How to grow your business during Omicron: B2B sales and marketing tips
With the latest COVID Omicron wave, hitting us hard this new year, it has proven that the pandemic is far from over. Through this uncertainty, businesses need to continue to adapt and persevere, and there is also opportunity for businesses to innovate in ways they never have before.
COVID has shifted customer expectations. Here’s how business has to adapt suitably.
With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.
Rising prices fail to dampen enthusiasm for online shopping
Although in the early days of the internet, shoppers were often lured online by the promise of savings, that is no longer the main attraction of e-commerce.
When the time is right, launching into new markets doesn’t have to be complicated
Exporting a business leads to better growth, opens up new ways of responding to market forces and exposes a company to new ideas.
How the prevalent COVID-19 pandemic helped the service sector break the internet
As little as 15 years ago, the idea of buying clothes online was stressful and confusing. How would you try them on? How would you return them if they didn’t fit? What if the photos didn’t truly reflect the product?
Which factors are influencing the price of Bitcoin and other crypto currencies?
If you’re interested in taking advantage of the recent Bitcoin boom by buying the coin on an exchange, or trading it through derivatives (such as CFDs) via a broker like easyMarkets, you first need to understand what factors influence the price of this token.
How small businesses can create brand consistency online and offline
Given many small business retailers across Australia are preparing to reopen their physical stores as lockdowns look to soon be lifted by the end of the year, it’s important to have a consistent look across your physical marketing materials and your website, emails and digital communications.
Entrepreneurs’ Organisation Melbourne members share cutting out the middleman
Switching to D2C can not only help boost online sales, but allows a brand to take greater control of their communications strategies, supporting customers with greater empathy, managing their expectations better and learning what their customers want!
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Aussie duo develop Fieldd for SMBs struggling to grow out in the field
Harrison Lingard and Garo Tanzi are the creators of ground-breaking software, aptly named fieldd, and have quite literally put love and money on the line to blaze a trail for Australian STEM and start-up industries.
Hyper announces marketing partnership with Ask Marketing to assist with Go To Market Strategies
Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.
A beautiful equilibrium: Warrp’s mind changing innovation motley fools the marketplace game
Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.
