Business, start-up, entrepreneur, commentary, blogs and analysis | Blogs
There’s no getting around it – utilisation of social networking as a form of marketing requires an input of time. This bugs a lot of business owners, looking for a shortcut. Isn’t there some way in which we can just, like, advertise on it or something? Do we really need to spend hours in front of our computers tweeting, LinkingIn and Facebooking?
Whether you prefer to be feared or loved, new research suggests that the important thing at the negotiation table is that you don’t try to be nice.
I only have one other Wave contact, so I haven't exactly been Hanging Ten so far. Nevertheless, I just checked in and discovered this attentive message from my new guardian angel, The Doc. Perhaps Google's Chrome browser crashed Wave, but it's good to know The Doc is in my corner.
Yes, yes I hear you… you’re adamant that your business model is different. But is it really? Take a moment now to jump online and Google the products and services you sell. Does your offering still feel so unique, or is it starting to look suspiciously similar to others in the marketplace?
On Friday 25 February, Anthill launched a group buying website for bsuiness owners, called Antmart. We promised, at the time, to share what worked... and what didn't. At this early stage in the site's development, our attention has largely been on aspects that didn't work. Here are six lessons from our first week.
If you've ever lost a big contract or project to a competitor, you'll know the true meaning of commercial frustration. Sure, we all deal with...
The role of entrepreneurship in corporate strategy goes far beyond trying to get innovative products to market or gaining an edge over your competitors. It helps to set the culture of an organisation that affects staff retention, engagement and productivity. So how do we motivate our employees into adopting this new culture?
Imagine this... You are one of one hundred and thirty women walking into a room to learn about networking with men to gain board positions. As you walk in, you see the only male presenter standing there, smiling, next to the door. He is not directly in your way. However, he is standing just far enough from the doorway that you have to change direction to make your way around him to enter the room and find your seat. Do you make an effort to say hello or walk on by?
“When we arrived, the staff knew we were a triage team called in to determine whether they should receive emergency surgery and a chance at life or a shot of morphine and a painless journey to oblivion.”
When my friend convinced me I should join him in the Startup Hackathon – an event where mostly everyone involved is awake for the majority of a 48 hour period and creates a startup with a real product – I did not know what to expect.
Many companies have been adopting an approach to social media based on an assumption that it is ‘free’. They have set up accounts and hoped it will work. It won’t. Hope is not a strategy, and social media takes time to get right – so it can’t be free. So let’s walk through the basic steps.
They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it's a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.
You've heard the old saying 'good fences make good neighbour'. Well this refrigerator, comprising up to four individual modules stacked vertically, is sure to prevent turf wars between housemates over who ate what, when and why.
From Levi Strauss’ canvas pants to the minimalism of Twitter, every invention has its detractors. While Ryan Spanger counts himself among the indignant, he suspects something is amiss in our rush to judgement. When we learn to think beyond our gut reactions, he argues, we learn how to make innovation work for us.
A recent survey by The Nielsen Company has shown a global rise of time spent on social networking sites, such as Facebook and Twitter, of two and a half hours for December 2009 and December 2008. Going from three hours to five and a half hours represents a staggering 82 percent increase.
Yesterday, I posted an article calling on members of the private sector to join me in responding to the Department of Innovation, Industry, Science and Research's Opportunity for Comment to "help inform the development and operation of the Commonwealth Commercialisation Institute." Naturally, I invite you to join me and post your own responses to each section, as a way to encourage open dialogue and the sharing of opinions. This way, when you do formerly submit your thoughts, you will do so informed by the views of many.
The web is no longer a digital version of print. It is the space where conversation is facilitated. Websites are becoming applications that feed information out to various social-based platforms. This means that most brands need to start thinking about their website as a database that organises and distributes information and features to specific groups within the world of social media.
If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called 'crowdsourcing'. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”
What is the 30under30? 30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. Each year, we invite our...
Jarrad Woods, a video game developer for Canberra-based studio 2K Australia, notified his employers of his decision to quit by creating a Flash game for them to play.