Articles

One of the biggest mistakes many businesses make, especially SMEs, is to market their products or services on price. Trust me, the last thing...

Mature observers might view FunkySexyCool as merely a fast and frivolous Facebook for the mobile phone. But Tim O’Connor, the Australian expat heading up...

Before Canva, design-idiots were just that, design-idiots. But this Australian start-up has since revolutionized the world of design and opened the doors of beautiful...

Following on from his first report plotting the impact of the closure of Commercial Ready Grants on Australian innovation, Nick McNaughton provides his assessment of the 2009 Budget and looks specifically at the impact of the announcements relating to the improved R&D Tax Concession and the introduction of the Commonwealth Commercialisation Institute (CCI).

AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all.

What do your logo colours secretly say about your business?

In anticipation of the full launch of Windows 7 on October 22, Joel Montgomery of PowerBuy has weeded through over fifty new features to bring you what he believes are the most important features for small business users. Here is a quick summary of what's great – and not so great – about the new Windows platform.

When COVID-19 led to the first wave of quarantines in March 2020, Agrotonomy Tower Farms started to donate up to 95% of our vegetables and food production to low-income individuals.

The barriers to entry for young companies in Silicon Valley are skyrocketing because of soaring costs, and longtime locals fed up with Valley are departing for greener, fresher pastures. Indeed, Peter Thiel, who co-founded PayPal with Tesla and SpaceX chief Elon Musk, left Silicon Valley after becoming dissatisfied with the culture in the Valley, among other reasons.

In case you missed the memo, retargeting is becoming the go-to marketing tactic for savvy growth hackers to amplify their advertising spend. Retargeting lets you serve ads across online advertising networks to people who have previously visited your website. Because these customers have already shown some interest in your product, retargeting is highly effective at increasing conversions on modest budgets. Here are the four key retargeting campaigns you need to get setup for 2013.

Even the Australian Government recognises the importance of the role fintechs are playing and will continue to play in our financial arena. The Treasury website states, “We want to see fintechs in Australia become a locus of creative thinking and business activity.”

When the Cambridge Analytica data scandal broke, many jaws dropped in disbelief, people raced to close their online social media accounts, saying, ‘Never again!’

Australian business owners have finally gotten an easy way to get paid for goods sold or services that they render due to the introduction of Square Invoices.

In the early days of starting up a business, it's common for entrepreneurs to accept any and all funding that came their way. Yet this...

The question is probably not “would you?” but “could you?” Of course, the average SME owner can never achieve these crazy valuations. Instead, most lose...

Cashrewards is disrupting the way Aussies shop online, driving a massive $70 million of Aussie shopping dollars since January, without any investor funding.

Imitation is meant to be the sincerest form of flattery. But would you be flattered if someone copied you, or your business? We live...

Out of every one hundred new businesses founded today, in ten years time only three will still be open for business. So what do those three have in common? And is nature or nurture responsible for entrepreneurial success? Christopher Witt wonders.

Consumers are overloaded with information, choices and marketing. If you want to ensure that your marketing efforts are being applied effectively, shift your marketing...