Experience is Everything
Customers want more than your widgets or whatever your core offering happens to be. They want an experience. They want to be wowed. They want to join your tribe. If you don’t approach them on these terms, there are countless rival ‘tribes’ that will, argues Kevin Garber.
How SMEs can harness the Olympic spirit
SME leaders should also be mindful of some larger lessons from the Olympic Games. We don’t all work only for money. The desire to make a difference and win recognition are far bigger. So are job satisfaction and the spirit of being part of a team.
Scandinavians push the envelope with latest wave of internet policies
Sure they might see just three hours of sunlight a day during the winter months and need to take out a mortgage in order to purchase a pint of beer at the local pub, but those Scandinavians have it all figured out when it comes to the World Wide Web.
A conversation with a younger you [VIDEO]
With more than six million views in less than a week, this is one video that should be shared. As a 12 year old, Jeremiah McDonald wanted to talk to his future self. It was a crazy idea. But a kid with that much crazy found a way to make it happen.
Forget pay-walls, the future of media is hyperdistribution
Jarvis points to one particularly interesting example of how media companies can encourage increased distribution and readership for their online content: The embeddable paper.
It takes 100 cups of coffee to refine your start-up pitch
I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.
How an aerobics class can help you come up with better ideas
It is assumed that exercise is good for our mental health, but does it make us more creative?
When social media goes horribly wrong: The ‘Shell Let’s go’ campaign
Imagine you're a multinational oil company. Then, think about the general reputation oil companies have, not forgetting the BP spill. Now, think about a marketing campaign to draw a lot of attention to the industry. Did you come up with a build-your-own-caption campaign? One that allows lots of sharing on social media? No? Well someone did.
Snazzy Napper: Anthill's search for the world's most brainless innovation continues
The product developers describe the innovation as "the snazzy way to sleep while you travel". What they don't explain is how this innovation hasn't yet caused race riots in a country already irrationally fearful of similar headware and community centres. Could this be the most brainless innovation ever?
Website of the Week: Don’t buy – save your cash and rent at Rentoid.com
While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).
