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FORUM VIDEO: Hessex Solutions

Hessex Solutions CEO, Boyd Walan has shared his pitch video in the Anthill GET PITCHING forum. Solar power is a complex issue to explain. In this video, Walan not only successfully explains the current pricing problems facing solar energy solutions, he also elegantly shows how Hessex Solutions has the answer.

What my son's foul-shot taught me about business… and getting in the zone

Picture it: a packed basketball stadium with fans going wild. It’s my son’s basketball grand final. There are four seconds on the clock. His team is down by two points. And he’s just been fouled – meaning he has two free throws. He makes his way to the free-throw line – the enemy of even the most accomplished NBA player. If he nets both shots, the game goes into overtime. If not, his team will lose the game.

Is this the most brilliant publicity stunt ever? [VIDEO]

It’s a tough economy out there.   Not the actual economy silly, the attention economy. Well, for all you bored and disenfranchised folks who’ve seen it all; here’s an advertising campaign that takes ‘attention-grabbing’ to the next level. With an emphasis on the grabbing. And the attention.

Cops, robbers and beer. Is this the perfect Australian beer ad? [VIDEO]

This latest is the viral beer ad from Carlton Draught . It's an homage to almost every cops'n'robbers movie you can think of. Guy Ritchie gets a big nod. And he deserves it after being married to Madonna for all those years.

How far will people go for free crackers? [VIDEO]

Apparently, FMCG company Fantastic wanted to test how far people would go for a free box of their crackers. So, naturally, they built a machine. I don't think we have enough machines to do our bidding. This one, however, had people do its bidding.

How to become an unofficial Olympic YouTube sensation by stealth [VIDEO]

Who's that cheeky bloke behind the Queen? After realising he was on camera, and being beamed across the planet, the guy standing to the right behind the Queen realises the top of his head is cut off in the shot. He slowly, sneakily bends his knees so the glory of his full head of hair is included in the footage.

When winning is everything. The Darwin ice hockey team emerge as world champs [VIDEO]

Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if...

Nike’s ‘No excuses’ ad will get you moving

This compelling 'No Excuses' Nike promo -- featuring Wheelchair Basketball Player Matt Scott -- is about dodging exercise workouts, but the spirit is just as relevant for business. As Sebastien Eckersley-Maslin's recent series Build a startup in seven days and under $500 reveals, the best way to overcome uncertainty and doubt is to get stuck in. Or, as Nike would say, Just Do It.

People caught being accidentally awesome. Coke does it again [VIDEO]

Yes. Another Coke ad. Sure, they have bazillion dollar budgets. When many people study marketing at University, they dream that one day they'll work for a company like Coke or Nike, simply because of the awesome marketing that comes out of these behemoths.

The Woz explains how sleep deprivation led to colour displays

Major inventions and technical breakthroughs often happen by accident. Here legendary Apple co-founder Steve Wozniak explains how, while working with Steve Jobs to meet a deadline for Atari, he went four days without sleep, leading to one of his greatest technological breakthroughs.

Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.

Pizza … mmm … Pizza: the beauty of efficient delivery in motion [VIDEO]

I'm still not completely sure why pizza can be the most awesome thing to eat, but sometimes, it just is. Usually when the pizza arrives, the last thing you think about before you tuck in, is how it got to be there.

All these connections are making me lonely; is social media killing the art of...

Have you stopped to think about how social media has changed your behaviour, and the way you interact with others? This TED presentation, by Sherry Turkle from MIT, asks many questions and, challenges you to be honest with your answers.

How Eugene became a porn king in Japan

Eugene Lin wanted to be rich. So, he decided to invent an iPhone application. With nothing but an accelerometer, two dozen naked women, and the nation of Japan, Eugene surprisingly found himself with a ripper story to tell (in under five minutes).

Seven minutes of terror. How to land a rover on Mars [VIDEO]

It takes a special kind of crazy to want to explore space. It also takes a special kind of engineering and entrepreneurial team. NASA's Curiosity rover is heading to Mars. It's due to land on the surface on August 5. Well, that's the intention. The thing is, there are so many things that have to happen to make this landing possible. And, the margin for error is zero. There is no wiggle room, at all.

Inventing a better light bulb. An Australian invention that would make Tesla proud [VIDEO]

An Australian startup, LIFX, has created a WiFi enabled, multi-colour, energy efficient LED light bulb. A light bulb that can be controlled to switch on or off, or strobe, or change colour, all from your iPhone or Android.

Fact: Your wicked, smart idea is not original [VIDEO]

It is often believed that creative ideas come in a moment of inspiration to a genius mind. Piffle says Kirby Ferguson. He goes on to explain how all creativity begins with copying what has come before. Evolution must happen on the way to a revolution.

[email protected]! What if the Nativity played out in the digital age?

How would the story of the Nativity play out if Joseph, Mary and the Three Wise Men had access to email, smartphones, online social media and Internet shopping? A Portuguese web-development company put together a cheeky video Christmas card that offers a early 21st century version of the birth of Jesus.

I’ve always wanted a clone. Now, my iPad can become one [VIDEO]

I don't mean a Dr Evil Mini Me sort of clone, either. I've just felt that sometimes, it would be better if I could be in two places at once. Like, at home and at work. Or, better yet, diving and at home, I mean work.

World’s worst drivers caught on pinball? Ford rewards the bad drivers of Paris

At Anthill HQ, we're quite partial to pinball. There's nothing quite like the sound of a pinball machine reverberating through a co-working space to make your presence felt. Ford identified a different kind pinball game. After watching Parisians attempt to reverse park without automatic parking technology, a new game was invented for its latest ad - Pinball Park.
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How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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