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Designer mum launches Crowdfunding model to rid the world of plastic bottles

Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.

How to improve on a viral video, and make the perfect pavlova at the...

Last week a viral video began popping up everywhere - how to separate eggs using a plastic water bottle. It has clocked more than seven million views in one month. Impressive.

How Eugene became a porn king in Japan

Eugene Lin wanted to be rich. So, he decided to invent an iPhone application. With nothing but an accelerometer, two dozen naked women, and the nation of Japan, Eugene surprisingly found himself with a ripper story to tell (in under five minutes).

Introducing… the Enlightened Stupid Marketer

You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.

Anthill’s Top 10 Most Brainless Consumer Products (Part #1)

Because it's Friday (and Beer O'Clock is nigh), we thought it might be fun to assemble Anthill's Top 10 Most Brainless Consumer Products. We made it to five before our thirst became too great. So, we're delegating the remaining five to you!

Thinking outside the bouquet: how to use a tulip as a fire extinguisher [VIDEO]

Don't want to have one of those boring, cylindrical extinguishers in your kitchen in case of a fat fire? Well, someone extremely creative had a genius idea. Disguise it as an artificial tulip fridge magnet. Creative, ingenious, and well, very kitsch. Dare I say it? This might be the perfect Mother's Day gift.

The only interesting thing you’ll read about the election this week

It's been an election dull enough to bore even the most Machiavellian of political pundits. With nothing much ado on the frontlines, the only option left for those in the commentary box is to... well... comment on the commentators. Fortunately, in the era of digital media, analysis has never been more interesting.

Wake up! It’s Startup School

One of the great things about the web is access to 'fly on the wall' videos like this one. Honest, candid and educational... it's Startup School.

Holy hairballs! Cat videos declared the next big thing in advertising

Iz in ur brain, storming ur lolcat ads. Here's a fun little sendup of what would happen if an advertising agency embraced homemade cat videos as the germ of marketing genius. So, ask yourself, what can these darling feline clowns do for your business?

Guinness brings its marketing strategy to life

This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline "Good things come to those who wait" that those at the helm of the famous Irish stout brewer have clasped closely for the past decade. The TVC, titled "World", features the new strapline "Bring it to life", playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.

Wake up! It's Startup School

One of the great things about the web is access to 'fly on the wall' videos like this one. Honest, candid and educational... it's Startup School.

Hilarious Wikileaks analysis by Taiwanese animators

It’s hardly a laughing matter; An Australian national accused of espionage and treason by a foreign power, excluded from the services of multi-national financial institutions at the request of an excitable few, hung out to dry at home by a PM who misread ‘the public mood’, all for publishing information illegally acquired by others. Yet, NMA.TV has once again managed to turn the serious into the absurd.

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Google Maps finally catering for one of the most popular computer systems ever sold...

It's been a long time coming. Google have finally embraced one of the most popular computer systems ever sold, the Nintendo Entertainment System, or...

Google Wave explained in two minutes

For all the buzz about Google Wave, not many people can explain it well in a couple of minutes (even the overview by Google developers Lars Rasmussen and Stephanie Hannon took over 1h 20m!). What hope do we poor sods without an early beta invite have? Help at last. This brilliant, slick, two-minute video from EpipheoStudios.com explains Googles new communications platform/concept for the layperson.

Carl Sagan lives… in a duet with Stephen Hawking?

This funny (and strangely catchy) mashup of television footage from Carl Sagan's Cosmos and Stephen Hawking's Universe series (with the aid of some masterfully applied Auto-Tune singing technology) was created as a musical tribute to honour the two great men of science. It also begs the question, 'Why can't science be cool?' (Or so uncool that it becomes cool... like Sagan's skivvy.)

We’re no strangers to love. You know the rules and so do I. And...

Admit it. You've been rickrolled, and chances are, you liked it. But, it may have been a while since it happened. Here's a guide to one simple way to reinvigorate an internet meme, and probably kick off a whole new spate of rickrolling.

Space, the final frontier. Has the Higgs boson made warp drives a possibility? [VIDEO]

I have to admit, I'm pleased that the Higgs boson is headline news around the world. Who would have thought that everyone would get so excited about science, about physics? So, why is this really so very cool? Not only is this discovery awesome, but it opens up a whole new world of invention.

Oracle’s Larry Ellison rains on the ‘cloud’

As founder of Oracle, one of the pre-internet powerhouse technology companies, you might expect Larry Ellison to be cynical of all this talk about cloud computing. He is.

Have chunky fingers? Here’s an iPhone the size of a fridge!

We were tickled beyond words this week to discover that three Austrian developers have at last solved the problem those of us with fat fingers have when navigating a phone's touchscreen. They've created an iPhone that's as large as a refrigerator door. Your biggest, most chunky-digited AFL star can now swish through his apps with ease.

Nike, Power-Laces and the race for sneakers like Marty McFly [VIDEO]

Any fan of the 1980s hit movie franchise Back to the Future will remember Marty McFly's autolacing Nike Air 2015 Kicks. It seems that the R&D machine at Nike could be five years ahead of schedule, filing patents throughout 2009 for a an "Article of Footware with Lighting System" that is not too different from the fictional original. Compare the video with patents.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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