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Often customers remember your business’ initial offering, but have difficulty imagining you producing new services. You’re not alone: being pigeonholed is a common business problem.

Tim Morris is the founder of The Pantless Postman, a subscription site for busy gentleman, who wish to avoid the time consuming task of buying underwear. Recently, Morris trialed a promotion through Australian collective buying site Spreets. In this intimate exclusive for Anthill, he explains what worked, what didn't and what he'd do differently next time.

Caroline Hughes transformed her frustration into a business that boasts a suite of online tools that make the R&D tax claim process more accessible and far less intimidating. For that, Hughes and her company top the charts in Anthill's SMART 100.

You’d be hard pressed to find someone who hasn’t used flirting to influence another individual of the opposite or same sex at some stage in their professional life. So, is flirting just about sex or can it be utilised as a skill to influence others? Well, I say a big resounding “yes” to influence. And here’s why.

Many baby-boomers might be nearing retirement but most are far from retired. Many members of this very driven (and notoriously outspoken) generation are embracing the freedom of an empty nest, turning their backs on once stable corporate careers and employing wisdom earned to serve their own ends.

A 'who's who' of leading Australian entrepreneurs and business builders gathered last night at Melbourne's 24 Moons Bar in AC/DC Lane to celebrate Anthill Magazine's 2010 Cool Company Awards. Winners were presented with as Australia's biggest award in business -- a 1.2 metre personally branded trophy bean-bag. In addition to the formal accolades, attendees were treated to party games for entrepreneurs, such as 'Pin the Idea on the Venture Capitalist'.

People ask me quite regularly if I can look over their numbers prior to them talking to potential funders. I have generally been happy to do so, but the truth is that I will have no clue. Neither will the potential funders. And, most likely, neither will you. The thing about most new ventures is...well, they are new. So we put down our best guesses, present them as the gospel truth and everyone pretends they know more than everyone else. What a crock.

Jay Conrad Levinson is credited with creating the term 'Guerrilla Marketing'. He is author of the 1984 book of the same name. His concepts have influenced marketing so much that today his books appear in 62 languages. In this podcast, he speaks with James Tuckerman about his past and his upcoming trip to Australia.

What's the first rule of professional speaking? Don't do it in your underpants -- unless you are Superman, in which case undies-on-the-outside is probably to be expected. However, that doesn't mean that you can't learn the skills to become a confident, professional and outrageously awesome public speaker... sans dacks. That's right. We're bringing back Anthill's UndieEmpire Webinar series.

Australian software start-up company PlayUp offers sports and media personalities the opportunity to monetise their social networks, by linking them to premium “pay-per-play” content that already interweaves sport and social interactivity. The PlayUp app is now in the top five downloaded apps in 80 countries and number one in 30 countries.

The 'interwebs' are filled with commercials proudly and boldy described as 'banned'. There is almost no better link bait (he writes shamelessly aware of this very post's title). We all know this intuitively. But now digital technology can not only be used to provide proof. It can be used to create a commercial justification.

Hold onto your sanity folks, because Rickrolling's leading internet meme mantle could soon be usurped. Its evolution has taken the form of an equally annoying practice called Shredding.

Pablos Holman is a self-proclaimed hacker who has worked on numerous ambitious technology projects from inventing spaceships to developing the world's smallest portable fully operational computer devices. In this talk at the recent second World Entrepreneurship Day, he delves into the psychology of the hacker and reveals that, similar to entrepreneurs, it is their mindset of 'discovery' that is crucial to invention and innovation.

People are at the centre of almost every business. Customers, shareholders, staff and other stakeholders are increasingly talking to one another. Lately, their conversations increasingly are taking place online and even more so on social media platforms. So, whether you like it or not, you are in a social media business.

The world is currently eyeball-deep in a period of technological disruption that is unparalleled in human history. This is creating a smorgasbord of opportunities for those entrepreneurs who have the balls to innovate, writes Steve Anderson.

Most small business owners think that pricing low will win them more customers. This is simply supply and demand logic and there is an element of truth in it. However, there are some complicating factors that tend to make this strategy the least effective competitive strategy for business success.

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

Oodles.com founder Steve Sherlock has set himself the goal of raising a multimillion dollar Series A funding round by the end of January 2010. He plans to document his trials and tribulations and seek feedback from readers on AnthillOnline.com. This is his first post in the series.

People like easy. People like simple. People like comfortable. So, why do so many things that we experience on a daily basis seem to be the opposite? The only possible difficulty concerning ease of use should be in the initial design of that ease of use. Things themselves need to be easy to use.

BeerVaults is the messiah of all adventurous beer lovers who wish to try exotic new beers but not at exorbitant prices. Its in-built reservoir with cooling carbonation technology not only maintains the temperature and freshness of beer but it also hit the spot with our maven judges.