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The secret to bullseye online marketing: how to find out who will be your...
Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.
Geospatial data isn’t just for marketers, here’s why every business needs to have it
Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.
Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
How can you help your business boom in foreign markets?
Taking your small business to the international stage can be very challenging particularly considering your small budget, limited international exposure, and economic uncertainties in...
Here are the 7 most frequent failures by Australian organisations
A leading global risk management
provider that has audited thousands of organisations – from the ASX top
200 to SMEs – has...
Is the job dead? What lies ahead for us in the future of work?...
For centuries, jobs have provided people with status and stability and a way of life. Overlying the pursuit of the permanent job was the notion that if you’re not in a job, you’re out of one. But times are changing fast.
Is regional area entrepreneurship the best kept secret in Australia? Why startups and scaleups...
Say the words “startup” and “regional area” together in a sentence, and some people will give you a questioning look. How can a regional city offer businesses in the startup and scaleup phase all they need to grow, prosper and ultimately remain sustainable?
Why Swift developers should know Objective-C [SPONSORED]
Using Swift, programmers are able to catch bugs far easier as well as writing code in a manner that is far simpler to understand. It is also much quicker to write in. It was introduced in 2014 and has quickly become more popular than Objective-C.
How edtech solution MAPPEN is stepping up to help schools through COVID-19 closures
Schools have already begun the shift to distance-education, which uses technology to ensure that learning remains teacher-directed and follows the mandated curriculum and lesson plans in place at each school, with the support of solutions like MAPPEN.
Why I’m raising capital during a pandemic: The strange benefit of raising capital during...
Who would have thought that a pandemic would be the right time to raise capital? When lockdown started, my team and I were simply focused on being able to keep the business going so that we would see a future
The metaverse in 2022 shows what’s to come in our increasingly blended world
Digital twins and AI will transform the way businesses deliver customer experiences and service across a range of industries from travel to retail and insurance.
Airbnb of dinner parties, Gathar, raises $600,000 in seed investment funding
Food-tech startup Gathar, described as the Airbnb of dinner parties, has just closed $600,000 in seed investment funding, at a time when eating at home is surging in popularity.
Aged care health-tech Better Caring has raised $3 million from Ellerston Ventures
Better Caring, a peer-to-peer (P2P) marketplace for aged care and disability support services today announced it has closed a Series B round of AUD$3m with investment from Ellerston Ventures, the growing venture arm of Ellerston Capital.
The University of Queensland’s ilab smashes $56 million investment in startups
The University of Queensland (UQ) has cemented its position as a leading launchpad for entrepreneurs and a magnet for major investors, with startups from its ilab programs attracting more than $57 million.
Muso raises $1.5 million in seed funding round to grow Australia’s live music scene
Muso was founded in 2018 by co-founders, Jeremiah Siemianow, Brandon Crimmins and Alan Jin to help up-and-coming local musicians find and book live gigs, while enabling venues to uncover and access new talent.
Aussie proptech startup :Different raises $7.1 million Series A round amidst COVID-19
:Different has grown quickly since first launching its full-service property management offering in 2017, with presences now in Sydney, Melbourne, Brisbane and the Gold Coast.
