OPINIONS & ADVICE

Even if you have a strong track record of business success, sourcing funding that fits your needs and goals isn’t easy. Doubly so if you are already running a business that absorbs your attention around the clock. You simply don’t have the time to play games or make rookie errors.

The new social network has become a phenomenon of the last decade. TikTok gained an audience so quickly that many did not even notice how he took a leading position in the list of the most visited sites. The platform became famous for entertaining short videos and lip syncs when the main audience of the site were teenagers and children. But now the situation has changed dramatically.

With predications the Australian technology industry will face a shortage of 200,000 skilled workers in the next five years, businesses need to revaluate their diversity...

The good news is that the ability to lead through uncertainty is a learnable skill. In fact, it is perhaps the most important skill for leaders today to master. And the place to start is to become expert in managing ourselves.

The truth is, just one of these would be enough to change how businesses and CMOs navigate their plans for the next year. 

It’s now evident that an emotionally agile and resilient workforce has a massive bearing on the results of teams and organisations.

When you have both a niche product and a niche market it’s crucial to understand what and who your market is, so you can target your niche market properly. Don’t just look at their demographics, but understand their psychographics too.

Industries hit hard by COVID shutdowns are drastically reducing their headcount and with the end of JobKeeper last month another 150,000 jobs are at risk of disappearing. In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty.

The complexities of modern families are making it even harder for business owners to plan for the future. With around...

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing social media in their personal and professional life. However, there are a number of issues leaders may encounter when joining

StartupAUS, Australia's peak advocacy group for startups, acknowledged support for fintech in the 2017-18 Federal Budget, but noted there was a lack of focus on innovation or entrepreneurship.

The ability to evaluate a business idea is a valuable skill that could not only save you time and money, preventing you from starting a non-viable business, but also help you understand how you can grow and scale the business once it's established.

The program allows users to access TRAVECH and its unique multi-point API; operators can partner with other operators to share their fleet, obtain global reach, and access the aircraft’s instant live availability and accurate prices.

It feels to me like the so-called mentors, disingenuous startup advisors and pseudo entrepreneurs are cheating the guys who have actually been in the trenches - and charging a premium for their empty advice.

For starters, open source is inherently flexible, removing vendor lock-in and providing code which can be customised or extended to meet a particular need.

While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.

Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

As the coworking market continues to cement itself as an institutional part of Australian culture, it is inevitable that naysayers will share ongoing scepticism of the industry. There will also be those that are looking to join a space but are hesitant because of perceptions attached to coworking.

I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.