OPINIONS & ADVICE

The ripples from the pandemic will be felt for months and years to come, but a recovering economy, a reduced unemployment rate and growing consumer confidence are providing a very welcome glimpse of a new era of post-pandemic retail.

As online sales grew, a new trend emerged, in which shoppers would do their research in the stores and then make their purchase online, after shopping around online for the best deal.

Income inequality is increasing in Australia: the wealthy are getting richer and the poorest 50 per cent of the population are increasingly struggling– a trend that has continued for nearly 30 years.

When Esha Oberoi launched Afea care services at 24, I had no idea of the depth of work ahead of me, or just how rewarding this industry could actually be. She had struggled with depression in my early twenties

In today’s competitive start-up environment, it has become increasingly difficult to secure external seed funding and convince investors that a specific venture will be one of the few that won’t fail.

Some people say that entrepreneurs are of a different breed, and that is true. Unless you’re an entrepreneur yourself, here are 12 things you probably wouldn’t relate to or understand.

We’re seeing an understandable surge in requests for SMS, not only because of its high cut-through but also because of app fatigue.

If your business is of the mindset that video marketing is just a fad that won’t replace the more traditional methods of marketing, think again!

In today’s corporate world, you need sharp elbows and quick instincts to stay onboard the innovation bandwagon. Creativity is now elemental in the race to stay on top. So, why is it that (all too often, it seems) we need a complete outsider in the room to help us see our way out of the rabbit hole?

The idea is always the easy part and from my point of view as a designer, creating the product is also an easy part in the equation. Some projects may pose technical challenges, however with research, design and development these can be overcome.

I don’t think there’s a business out there that wants to admit they have poor customer service. In fact, many avoid this reality by...

There were 700,000 ransomware attacks in Australia between January and May 2016 alone. With Australia’s reputably strong economy and digitally-integrated businesses and consumers, we’re the perfect target.

Many new tax breaks have recently been introduced and some existing ones have been turbo-charged, what tax goodies are available to your small business?

Do you miss the good old days of cash only? Maybe, maybe not. Either way, data tells us those days are gone.

When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.

The most successful entrepreneurs are those who believe business should be dynamic. Here are 5 tips on how to boost your business to new levels.

What is most important is to plan your marketing strategy carefully and ensure you allocate funds from your budget to actually execute it once you’re ready to launch.

Quoting is an art and a science. In addition to calculating the cost of materials, you need to judge how much time you’re likely to take to perform the service component to achieve the level of customisation required.

Are you about to launch a start-up? If so, what intellectual property (IP) do you have and how is it protected? Whilst this probably isn’t the most exciting topic of conversation when starting a new business venture, it's essential to consider as these will be among the first questions investors will ask of you.

The Australian Tax Office (ATO) recently said it’s expecting a ‘tax time like no other’. That’s because, in the wake of an...