OPINIONS & ADVICE

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What every marketer should know about managing customer communication channels

On the surface, messaging is simple. Yet when it comes to messaging customers, many businesses struggle to get it right.

Need a helping hand? How entrepreneurs can find great mentors when starting out

For entrepreneurs just starting out on their start-up journey, it can at times be a lonely existence with little support. For this reason, it is important to find mentors who will help you find your direction and encourage you to reach your full potential.

Is there really a ‘Great Resignation’?

The ‘Great Resignation’ and ‘The Turnover Tsunami’ are two terms to describe how the Pandemic has resulted in a wave of resignations or intentions to resign like ‘nothing we’ve ever experienced in our lifetime’. 

Here’s what you need to know about bootstrapping your way to global growth

Bootstrapping any business is crazy ride - you’re cash-strapped, resource-constrained and constantly time poor. It requires creativity, innovation and occasional serendipity to walk a tightrope without the safety net of funding.

Entrepreneurs’ Organisation Melbourne members share cutting out the middleman

Switching to D2C can not only help boost online sales, but allows a brand to take greater control of their communications strategies, supporting customers with greater empathy, managing their expectations better and learning what their customers want!

The rise of Gen Y: How Millennials are bringing new skills to a changing...

The current crop of 20-35 year olds, dubbed “Generation Y” or Millennials, seem to be getting more than their fair share of criticism but do thy deserve it?

How businesses are experiencing the benefits of offering virtual reality apps

The VR technology now available enables businesses to give audiences an in-depth and detailed look at parts of their business that would be tough to show in other ways.

Did you know that just registering your business name is not enough to protect...

Is the name of your business protected? You’ll probably say 'yes' if you have a business name registration or are a registered company, but...
stress

Here are an entrepreneur’s tips on helping both you and your team overcome stress

Nearly five million Australians battle with some level of stress every day. As the world continues to feel the effects of the COVID-19 pandemic, those stress levels have only increased.

Here are 3 tips on how your business can improve its mobile experience platform

Some businesses still have a relatively basic approach when it comes to their online and mobile strategy and simply take their bricks and mortar experience and put that online.

Worried about your business being hacked? Here’s everything you need to know

Start-ups are filled with some of the most skilled and computer-literate people on the planet. However, don’t rest easy on your tech-savvy laurels, because it’s this false sense of cyber security that hackers are keen to exploit.

Why you should use motion graphics in your marketing and social media

In the world of digital marketing, video reigns supreme. This is evident in Animoto’s Social Video Trends: Consumer and...

How to attract the best senior talent when your business is just starting out

Hiring the best talent straight off the mark is not easy, not cheap and it can be risky. It may be tempting to take the ‘safer’ option of hiring less experienced staff at the start with the intention of attracting more experienced talent as the business grows.

It’s not all about code and cashflow, guys. Tech start-ups are people too

The tech start-up scene is ripe with opportunity but whilst balancing the books are high on the agenda, one crucial factor is often overlooked, people

The art and science of quotations with confidence: 4 business hacks to make quoting...

Quoting is an art and a science. In addition to calculating the cost of materials, you need to judge how much time you’re likely to take to perform the service component to achieve the level of customisation required.

How NSW-based Laservision is leading the new future of tourist attractions in Australia

With 95% of Laservision’s business now coming from exports, the company’s journey provides useful learnings for other small business owners in the arts and recreation sector which are trying to break into overseas markets.

Why Australia is going to see a significant increase in out-of-home deliveries

The growth of eCommerce is fast changing Australia’s traditional retail landscape – for instance, online retail sales in Australia have grown by 14 per cent annually over the past three years.

4 tips to keep in mind on how to hire fast – without damaging...

Having grown their team by 70% in the last year, Vamp’s Aaron Brooks reflects on hard lessons learned from a year of recruitment

C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic

With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.

What every business can learn from Tinder about client relationships

Every business’s right to exist lies in the problems it solves. You have to be valuable to your target markets. Before...
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE