OPINIONS & ADVICE
3 steps to improve diversity and inclusion and solve Australia’s tech talent shortage
D&I has long been proven to give companies a social and economic competitive advantage, but our Shaking the Status Quota report shows that a lack of D&I in Aussie workplaces is alienating stellar talent, and making existing employees feel unwelcome and undervalued.
Why businesses need to evolve in the face of challenges: 4 key lessons from...
Yet however bright the future looked for CancerAid, one challenge remained - the concept of self-management via our app was new to many patients. This meant we had to make some changes or risk an unsteady future. CancerAid’s evolution from App to Coach taught us some key insights along the way.
Getting a cure for COVID-19 to market: the truth behind how clinical trials work
As the number of people infected by COVID-19 surpasses 2 million, its impact on every aspect of our lives continues to escalate....
As our digital future becomes our digital present, here’s why we must get serious...
Digital transformation isn’t a temporary trend but a permanent shift and if businesses can’t trust their online security, they can’t truly embrace a digital future.
Smartphone to smart business: Text is changing business-to-consumer kinship
Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact.
Here are six steps to follow in preparing for the post-COVID retail spring
As lockdown restrictions begin to ease across Australia, retailers in towns, cities and rural areas across the country will start to think of the steps they must take in preparation for a return to ‘business as usual’.
How different industries are taking on COVID-induced digital transformation
We’re seeing an understandable surge in requests for SMS, not only because of its high cut-through but also because of app fatigue.
COVID-19 restrictions may ease but payments have moved online for good
For the payments industry, the biggest difference is the fact that we have a virtual world to replace aspects of the real world in ways we did not at the height of the GFC in 2008.
Here’s why people analytics technology will drive strategic decisions for HR in 2017
However, in order for businesses to make strategic decisions, HR departments are increasingly required to not only understand an organisation’s workforce analytics, more importantly, they need to apply data intelligence company-wide.
“Hurry up, guys!” Why brands must act fast to convert shoppable Instagram into sales
With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has re-mained untapped. Until now.
The damaging work-life balance myth – where exactly is Australia going wrong?
In fact, of the 38 OECD countries Australia was ranked 30th for work-life balance with 13.2% of our population working very long hours. That may not sound like much, but when you compare it to the 0.5% of the Netherlands, it puts things in perspective.
Here are 7 digital marketing trends your business needs to pay attention to in...
The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.
Here are four ways how you can turn your love of sport into business...
Today, Australian entrepreneurship is on the up, while our enthusiasm for football, cricket, rugby, tennis and all the rest remains undiminished.
Here is how to correctly optimise your eCommerce site for search engines [INFOGRAPHIC]
Do you think much about how your shopping habits have changed in the last five or ten years? You used to...
How can digital services keep up with customer expectations in this new “always on”...
Our expectations of digital services have evolved as we shift to an "always-on" world. From the moment we wake up, we rely on technology to navigate our lives.
Three entrepreneurs reveal how startups can use TikTok to grow their brand
Its fabled algorithm, coupled with a focus on authentic, unpolished content has given even the smallest of brands unparalleled opportunity to reach large audiences quickly and form genuine connections with their customers.
Here are 6 good reasons why fintech companies are a great investment in 2020
According to a recent report by KPMG, the biggest Australian fintech transaction and the third biggest deal in Asia recorded in the first half of 2019 was US$100 million, achieved by Australia’s fastest-grown fintech unicorn, Airwallex.
A digital presence is more important than ever: How to get your business online...
For business owners, the stakes are particularly high as the Australian business community battles through some of the toughest economic conditions since the Global Financial Crisis.
Is pricing science, art, maths or psychology? How to set the right price for...
But pricing is not an exact science and data alone is not enough to decide the numbers. Psychology, art, maths, science and a little intuition are all key ingredients to successful pricing.
Torpago analyses the future of the Fintech market basing on the trends for 2022
From the Robinhood fiasco to a startup boom reminiscent of the dotcom craze, average consumers and venture capitalists are keeping a finger on the FinTech pulse.
