30under30 2012

Nathan Murphy loves muesli -- really lurrrrrves it. MuesliForMe doesn't merely sell customised mixes to enthusiasts, it acts as a subscription service, delivering new combos by mail each month.

Asaf Brukarz decided to take on the real estate industry in a big way, and the industry is begrudgingly coming around. The result, PropConnect, is an online system for handling and tracking property sales in high-density developments.

The removalist industry runs in his family, yet Patrick Hamilton is his own man. Urban Moves came into being to offer more efficient moving and better prices to those with a ton of furniture and just more than an inkling of despair.

Sales are not just the key to survival, says Jake Howard; they're essential for a business to expand and dominate its market. Sales Pipeline, Howard's Perth-based company, uses leads generation, database building, telemarketing, and other strategies to grow a business' brand awareness and thus grow the business itself.

Gareth Robinson finished uni with a degree in computer science, an obsession with entrepreneurship and the will to disrupt the real estate industry. The result was Leasate, a rental property management service designed to connect landlords with tenants without relying on an agent.

For a take on philanthropy that will stand yours on its head, meet Simon Griffiths, social entrepreneur and founder of Good Goods -- or, as he is better known in media circles, "that guy with the toilet paper rolls."

Weddings and weight loss: the two industries are a match made in heaven. Grace Bowe's Bride Body targets that very specific yet popular niche of women who want to walk off the kilograms before walking down the aisle.

Philip Sondhu spent his childhood on a farm, and as his career reveals, it's hard to take the country out of the country boy. FarmBuy.com, which he established in 2009, opens up the online market to agricultural real estate.

As the 'E' in BnE Media (her sister, Beth, is 'B'), Ellen Harvey has turned a one-off comic-book into a business producing digital storybooks for kids -- featuring the adventures of the two sisters' six-year-old alter egos, complete with illustration, animation and hidden fx.

David Wei may be less famous for any company he co-founded than for the company that bought him out. That's hardly a weak point, since his first business was Crowdmass, a specialty group-buying site, and the acquisition was made by Groupon. Yes, THAT Groupon.