Kevin Garber
Experience is Everything
Customers want more than your widgets or whatever your core offering happens to be. They want an experience. They want to be wowed. They want to join your tribe. If you don’t approach them on these terms, there are countless rival ‘tribes’ that will, argues Kevin Garber.
The value of sweat equity
Focusing all your energy on conjuring the perfect idea for a business is just plain lazy, argues Kevin Garber.
