Kevin Garber, Author at
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Kevin Garber

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Experience is Everything

Customers want more than your widgets or whatever your core offering happens to be. They want an experience. They want to be wowed. They want to join your tribe. If you don’t approach them on these terms, there are countless rival ‘tribes’ that will, argues Kevin Garber.

The value of sweat equity

Focusing all your energy on conjuring the perfect idea for a business is just plain lazy, argues Kevin Garber.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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