Caimes
Anthill's unscientific guide to magazine advertising
We like to think that we know a thing or two about business magazines. (We read a lot!)
I recently entered a heated debate...
Did you get your say at Senator Carr's Innovation Review?
In the cover story of Anthill's launch Edition, way back in 2003, we posed the question, "Who's carrying Australian Innovation."
Five year's later, we have...
Who's looking after you, kid?
“Of all the trade marks on all the brands in all the world, she had to copy mine.” – not spoken by Humphrey Bogart...
Who wants to help me buy 'The Bulletin'?
Last week, ACP Magazines made an announcement that, to my mind, simply didn’t make sense.
The Bulletin, Australia’s oldest continuing weekly magazine, would be closing...
Anthill's Top Eight Dummy Spits, 2007 [VIDEO]
There are few things more embarrassing than a public dummy-spit. We all have our moments of weakness, when our blood-sugar levels get low, when...
R&D commercialisation under siege?
Surely the commercialisation of our world-class R&D is in the public interest. So why do we circle warily around the intellectual property that is...
Legal: What's in a name
Today’s consumer is faced with a vast choice of product and ever-increasing advertising.
If you want to be seen and heard in the marketplace, you must develop brands that occupy centre stage in the consumer’s mind and that promise clear benefits. The starting point for creating a strong brand is the careful selection of a brand name.
'Inside the box' innovation
Every organisation covets internal innovation, but very few usher creative sparks through to commercial success with any kind of reliable consistency. Amnon Levav, Managing...
The sky's the limit
Every societal challenge produces a fascinating set of market opportunities. Climate change is no exception.
Last year, I read the Australian writer Tim Flannery's excellent...
Tell me, don't sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR...
Leadership: What's the weather like in your organisation today?
What are the critical factors impacting on the success of your business? The answers to this question are likely to be many and varied...
Scout's honour
Tech-based personal recommendation systems have come a long way in recent times. In 2002, the Wall Street Journal published an article by Jeffrey Zaslow...
It's all in the timing
One of the most difficult parts of product development is the requirement to take bets ahead of time.
Take the car industry for example....
Balancing act – MYOB's Craig Winkler
Craig Winkler started his first business from the spare bedroom of a rented house in Melbourne. The entrepreneur, now CEO of one of Australia's...
Hey, it's me, Delilah… from last night!
Have you noticed an increase in the amount of email spam you've been receiving lately? Well, you're not alone. Despite (or perhaps in spite...
Tunnel Talk: Australia's Web 2.0 pioneers
It's been a tough ride for the online crowd, but things are finally moving again, thanks to broadband uptake, new technologies and a bootstrapping ethos that never really died. We chatted to four of our leading internet entrepreneurs about the state of web 2.0 in Australia.
Raising capital: Catching an investor's eye
For small-to-medium sized enterprises, it takes more than just a well-rehearsed sales pitch to catch and keep the eye of a cashed-up suitor.
You can't do that on television
Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.
