L-R InformMe launch panellists: Stroke carer and Stroke Foundation Consumer Council member Julie Collins, Stroke Nurse Practitioner Candidate Bronwyn Coulton and Stroke Foundation Clinical Council Chair A/Prof Bruce Campbell

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.