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ZestDesk [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

My father is a GP, who hurt his back 30 years ago. Since this time sitting became painful and he has stood and worked. Four years ago he moved to the NT to work in indigenous health. He needed a portable standing solution but could not find one.

Four prototypes and a lot of customer feedback later, we have invented the world’s first portable adjustable standing solution – ZestDesk. It turns any table into a beautiful standing desk.

Our mission is to give everyone the opportunity to enjoy the benefits of standing and working.

2. WHAT & HOW

The purpose of this innovation is to…

For people dissatisfied with the cost and inflexibility of existing standing solutions, ZestDesk turns any table into an adjustable standing desk. This means that everyone can now enjoy the benefits of standing and working.

It does this by…

Unlike other solutions it has two adjustable levels, so you can find your perfect ergonomic position. It is also light and packs up in 40 seconds so that when the inevitable time comes to move desks you can simply pack up and move.

It also looks great so you can now be proud to stand out.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Existing solutions are costly and inflexible. People are now more mobile and existing solutions are difficult to move.

Its various benefits to the customer/end-user include…

Unlike existing solutions it is portable, robust, beautiful and comes with two adjustable levels – one for your keyboard and mouse and another for your monitor.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

If employees were lucky their company would pay between $500 – $2,000 to have a permanent standing desk installed at their office.

If employees worked from hot desks, worked in multiple offices, co-working spaces or from home they would be forced to sit and work again.

Its predecessors/competitors include…

Ergotron, Varidesk

5. TARGET MARKET

It is made for…

…three main audiences:

  1. Home office workers: People who share a study or work from a table. These people may be people who stand and work at the office and work from home in the evenings/weekends or people who work full time from home.
  2. Mobile workers: Accountants, sales, lawyers, entrepreneurs who move around with work and need a portable solution
  3. Offices: Those which have hot desks, co-working spaces, employees working from home or on the road or it can be an affordable retro fit solution for businesses

It is available for sale through…

…our website ZestDesk.com. From there we will branch out in to online and offline third party retail.

Our marketing strategy is to…

Sell 100 per cent online for year 1 and then test other channels (i.e. Amazon, ergo retailers, Office Works) in year 2.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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