Comments on: Your clients are morons http://anthillonline.com/your-clients-are-morons/ Business help for entrepreneurs, startups and small business owners in Australia | Business > Innovation > Technology > Entrepreneurship - Anthill Magazine: It's Where Ideas and Business Meet. Sat, 26 May 2012 06:30:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Brenton Rule http://anthillonline.com/your-clients-are-morons/#comment-30452 Brenton Rule Fri, 19 Mar 2010 07:46:08 +0000 http://anthillonline.com/?p=32042#comment-30452 Totally agree Peter, I am afiad that the world is now crawling with 'Leelas' who get it right about 1/2 the time. The rest of the time they waffle on with self indulgent crap based in large part by who they last spoke to - me I am just a retired old bugger who spent 30 years in high end sales and marketing - What I have learned and can apply varies depending on who I am talking to, but always comes from FIRST HAND experience and not a text book. But if Leela has an avid following then hey who am I to question the 'intelligent' masses? In summary, arrogance has its place but when applied carte blanche it is your worst enemy. It is folly to generalize and say that all clients are morons. When you say thet it seems to me that you are the moron. Totally agree Peter, I am afiad that the world is now crawling with ‘Leelas’ who get it right about 1/2 the time. The rest of the time they waffle on with self indulgent crap based in large part by who they last spoke to – me I am just a retired old bugger who spent 30 years in high end sales and marketing – What I have learned and can apply varies depending on who I am talking to, but always comes from FIRST HAND experience and not a text book. But if Leela has an avid following then hey who am I to question the ‘intelligent’ masses? In summary, arrogance has its place but when applied carte blanche it is your worst enemy. It is folly to generalize and say that all clients are morons. When you say thet it seems to me that you are the moron.

]]> By: Geraldine http://anthillonline.com/your-clients-are-morons/#comment-30080 Geraldine Thu, 11 Mar 2010 09:32:27 +0000 http://anthillonline.com/?p=32042#comment-30080 "Um, not you guys, of course. As a group you’re highly intelligent and very good looking" Amen sister “Um, not you guys, of course.
As a group you’re highly intelligent
and very good looking”
Amen sister

]]> By: Leela Cosgrove http://anthillonline.com/your-clients-are-morons/#comment-30078 Leela Cosgrove Thu, 11 Mar 2010 08:03:59 +0000 http://anthillonline.com/?p=32042#comment-30078 Next time, Gadget ... Next time ... Next time, Gadget … Next time …

]]> By: James Tuckerman http://anthillonline.com/your-clients-are-morons/#comment-30074 James Tuckerman Thu, 11 Mar 2010 07:03:33 +0000 http://anthillonline.com/?p=32042#comment-30074 I'm a broken man. Well played LC. You bested me... This time!!! ;-) I’m a broken man.

Well played LC.

You bested me…

This time!!! ;-)

]]> By: Leela Cosgrove http://anthillonline.com/your-clients-are-morons/#comment-30067 Leela Cosgrove Thu, 11 Mar 2010 04:41:32 +0000 http://anthillonline.com/?p=32042#comment-30067 I've been thinking about doing a US seminar for a while ... we'll be back in November ... :) I’ve been thinking about doing a US seminar for a while … we’ll be back in November … :)

]]> By: WILLIAM KING GUTSHALL http://anthillonline.com/your-clients-are-morons/#comment-30064 WILLIAM KING GUTSHALL Thu, 11 Mar 2010 04:15:09 +0000 http://anthillonline.com/?p=32042#comment-30064 Good to know I am in the highly intelligent and very good looking group...now what's next? (said the fish as he swallowed the hook!) Good to know I am in the highly intelligent and very good looking group…now what’s next? (said the fish as he swallowed the hook!)

]]> By: Troy Patching http://anthillonline.com/your-clients-are-morons/#comment-30055 Troy Patching Thu, 11 Mar 2010 01:32:22 +0000 http://anthillonline.com/?p=32042#comment-30055 Leela love the post and makes a lot of sense that they wont say they will buy however if you emotianally sell them and give them a reason to buy and pile high the bonuses or added value they will throw money at you , You will be saying where has all that money been hiding when you get it correct or close enough. Leela love the post and makes a lot of sense that they wont say they will buy however if you emotianally sell them and give them a reason to buy and pile high the bonuses or added value they will throw money at you , You will be saying where has all that money been hiding when you get it correct or close enough.

]]> By: Heidi http://anthillonline.com/your-clients-are-morons/#comment-30052 Heidi Thu, 11 Mar 2010 00:21:14 +0000 http://anthillonline.com/?p=32042#comment-30052 I actually had this situation yesterday with a client. "I want pictures of my work on the internet like I can do on facebook" "No, you need a site that showcases the BEST of your talent, gives in insight into your creative process, allows visitors to get to know you a bit, a point of contact," etc, etc..... Someone who wants to just upload pictures is not my client! I actually had this situation yesterday with a client.
“I want pictures of my work on the internet like I can do on facebook”
“No, you need a site that showcases the BEST of your talent, gives in insight into your creative process, allows visitors to get to know you a bit, a point of contact,” etc, etc…..
Someone who wants to just upload pictures is not my client!

]]> By: Leela Cosgrove http://anthillonline.com/your-clients-are-morons/#comment-30051 Leela Cosgrove Thu, 11 Mar 2010 00:20:00 +0000 http://anthillonline.com/?p=32042#comment-30051 Great points guys - the quality of the questions ABSOLUTELY determines the quality of the answers ... So if you structure the questions with the assumption that they have no idea (i.e. that they're morons) - and take them through a process (like we do with UVP stuff) - you can get the answers you seek ... Unfortunately, a large majority of business owners DON'T get this point ... Great points guys – the quality of the questions ABSOLUTELY determines the quality of the answers …

So if you structure the questions with the assumption that they have no idea (i.e. that they’re morons) – and take them through a process (like we do with UVP stuff) – you can get the answers you seek …

Unfortunately, a large majority of business owners DON’T get this point …

]]> By: ThorSalesWarlord http://anthillonline.com/your-clients-are-morons/#comment-30050 ThorSalesWarlord Thu, 11 Mar 2010 00:15:47 +0000 http://anthillonline.com/?p=32042#comment-30050 Hey Judd, you've never bought from us, you're not our client! :P Hey Judd, you’ve never bought from us, you’re not our client! :P

]]> By: Leela Cosgrove http://anthillonline.com/your-clients-are-morons/#comment-30049 Leela Cosgrove Thu, 11 Mar 2010 00:14:01 +0000 http://anthillonline.com/?p=32042#comment-30049 True, True - I'm all about sell them what they want, give them what they need ... True, True – I’m all about sell them what they want, give them what they need …

]]> By: Bra Queen http://anthillonline.com/your-clients-are-morons/#comment-30047 Bra Queen Thu, 11 Mar 2010 00:11:38 +0000 http://anthillonline.com/?p=32042#comment-30047 While I think it is crucial to listen to our clients, it is even more important that we educate them. They way I look at it if our customers do not get it then we are not doing our job property. It can be incredibly frustrating and sometimes we will not get through however it is still our responsibility to try. While I think it is crucial to listen to our clients, it is even more important that we educate them. They way I look at it if our customers do not get it then we are not doing our job property. It can be incredibly frustrating and sometimes we will not get through however it is still our responsibility to try.

]]> By: Sandy http://anthillonline.com/your-clients-are-morons/#comment-30046 Sandy Thu, 11 Mar 2010 00:10:53 +0000 http://anthillonline.com/?p=32042#comment-30046 Exactly, Judd. Exactly, Judd.

]]> By: Sandy http://anthillonline.com/your-clients-are-morons/#comment-30045 Sandy Thu, 11 Mar 2010 00:10:12 +0000 http://anthillonline.com/?p=32042#comment-30045 Leela, I think that if you ask the right question, as in what problems your clients are having, then you can easily solve the problem. As a counsellor and coach, my clients tell me their problems with veyr little prompting, so perhaps I'm biased about the question thing :) Leela, I think that if you ask the right question, as in what problems your clients are having, then you can easily solve the problem. As a counsellor and coach, my clients tell me their problems with veyr little prompting, so perhaps I’m biased about the question thing :)

]]> By: Judd Leverton http://anthillonline.com/your-clients-are-morons/#comment-30044 Judd Leverton Thu, 11 Mar 2010 00:06:05 +0000 http://anthillonline.com/?p=32042#comment-30044 Since we're "inordinately clever" then perhaps we should tell you what we want then, being that we're so un-moronish! ;O) Seriously though, Leela is right in her point, but may I attempt to clarify something. When asking the client what they want, where most businesses are failing is asking the client what 'solutions' they want, and as Leela pointed out, they don't have the expertise to know what they want, let alone need. Better to ask them what frustrates them about their business, what they wish were easier and what's the one thing we're continually doing wrong. It's then your job to sift through the responses, find the common threads and then provide a solution. Since we’re “inordinately clever” then perhaps we should tell you what we want then, being that we’re so un-moronish! ;O)
Seriously though, Leela is right in her point, but may I attempt to clarify something. When asking the client what they want, where most businesses are failing is asking the client what ‘solutions’ they want, and as Leela pointed out, they don’t have the expertise to know what they want, let alone need. Better to ask them what frustrates them about their business, what they wish were easier and what’s the one thing we’re continually doing wrong. It’s then your job to sift through the responses, find the common threads and then provide a solution.

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