Home Smart 100 2011 Young Republic (SMART 100)

Young Republic (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Young Republic

This innovation initially came to life when…

…we discovered there were no online platforms/marketplaces that empower young or emerging Australian designers to reach their goals.

WHAT & HOW

The purpose of this innovation is to…

…empower young and emerging Australian designers.

It does this by…

…providing a secure and easy-to-use online marketplace dedicated solely to young Australian designers and artisans in the fields of fashion, jewellery, accessories, homewares and art.

PURPOSE & BENEFITS

This innovation improves on what came before because…

Young Republic allows young or emerging labels and companies to sell online without any start-up fees (such as those involved in building their own e-commerce store) in order to build their business. Also targeted towards designers and fashion, rather than the likes of Etsy which only allows those who handmake products to sell on their site.

Its various benefits to the customer/end-user include…

Shoppers will have 24/7 access to original and innovative designs (rather than waiting for the weekend/monthly artisan markets) whilst supporting emerging Australian designers.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

offline – weekend/monthly physical artisan markets;
online – www.etsy.com (US based, handmade/vintage only)
online – www.madeit.com.au (Australian based, handmade only)
online – brands would have needed to build their own e-commerce store in order to sell their designs online which can be costly for these small start-up business.

Its predecessors/competitors include…

www.etsy.com, www.madeit.com.au

TARGET MARKET

It is made for…

Sellers: emerging Australian artists in the fields of women’s men’s and children’s fashion, accessories, jewellery, homewares, and art.

Shoppers: fashion lovers, style seekers, design enthusiasts.

DISTRIBUTION STRATEGY

It is available for sale through…

Will be launching shortly at http://www.youngrepublic.com.au — possibilities for franchise model to sell Young Republic model to various countries around the world.

Our marketing strategy is to…

…build brand awareness and reputation as an effective, low-cost solution for upcoming designers.

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