Youi launches national radio campaign touting its “cool” Anthillian cred
Posted By Anthill Magazine On 8 February, 2010 @ 2:23 pm In Anty-Climax,Blogs | No Comments
New kid on the insurance block Youi drew a few arched eyebrows when it took out the Big Kahuna Award at the 2009 Anthill Cool Company Awards [1].
After all, how can an insurance company be cool?
Youi wowed our judges with its fresh and innovative entry into a very stuffy, uncool industry.
Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
We think that’s pretty… well… cool.
Click to listen to the radio spots.
Spot 1
Play on iTunes.
[2] More Anthill podcasts on iTunes [3]
Spot 2
Play on iTunes.
[2] More Anthill podcasts on iTunes [3]
Article printed from Anthill Magazine: http://anthillonline.com
URL to article: http://anthillonline.com/youi-launches-national-radio-campaign-touting-its-cool-anthillian-cred/
URLs in this post:
[1] 2009 Anthill Cool Company Awards: http://anthillonline.com/vaxine-pty-ltd-named-australia’s-‘coolest-company-at-the-anthill-cool-company-awards/
[2] Image: http://anthillonline.comfile://localhost/redirect
[3] More Anthill podcasts on iTunes: http://itunes.apple.com/au/podcast/anthill-magazine/id304024305
Click here to print.