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New kid on the insurance block Youi drew a few arched eyebrows when it took out the Big Kahuna Award at the 2009 Anthill Cool Company Awards. After all, how can an insurance company be cool? Youi wowed our judges with its fresh and innovative entry into a very stuffy, uncool industry.
Well now it seems that the marketers at Youi thought an insurance company winning a national business award for coolness was a pretty good point of difference. So much so that they have launched a national radio advertising campaign crowing about their cool triumph.
We think that’s pretty… well… cool.
Here are the two spots currently playing on national radio:
Spot 1
Spot 2
Are you wasting your money on online marketing?
Want an ad like this?Does online marketing get you confused? Are you properly exploiting social media? Do you understand search engine optimisation? Is your website delivering you enough business? If you answered Yes to any of these questions, it might be time to get some help.
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