Home Smart 100 2010 yeahWARE Core (SMART 100)

yeahWARE Core (SMART 100)


The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

Matt Cudworth and John Anderson identified a growing opportunity in the interactive self-service environment in 2003. Following a number of initial trials a breakthrough was made when a recipe printing solution was developed for Meat and Livestock Australia delivering a really cost effective solution for the independant butcher. Yeahpoint florished and we quickly became one of the most prolific printers of recipes in Australia. Butchers loved the solution and the network which formed the cornerstone of Yeahpoint continues to grow today and we are on track to be printing recipes in over 60 countries in numerous languages.


The purpose of this innovation is to…

Allow any organisation (Yeahpoint, competitor, brand, retailer, technology manufacturer, etc.) to deliver flexible and reliable self-service solutions faster and cheaper than previously possible and run these on any technology platform; e.g., touch screen, delicatessen scale, kiosk, etc.

It does this by…

Providing a software platform for developers which contains all generic self-service routines (e.g., product matching, information search, email integration, printing, peripheral integration, content management, monitoring, remote access, etc, etc.). The application developer simply defines the front-end look and feel and selects the required functionality for inclusion into the solution. Reliability is achieved through consistancy.


This innovation improves on what came before because…

Self-service solution providers can now deliver solutions faster, better, and cheaper with absolute reliabilty of a proven platform. The yeahWARE core platform is under constant development and all new releases are backward compatible to existing solutions. In addition to this, exisiting solutions are easily maintained and have the ability to evolve as customers business requirements change.

Its various benefits to the customer/end-user include…

Speed to market, lower cost and ultimate flexibility. In the dynamic world of self service, new or amended requirements are always evolving and the yeahWARE core platform allows developers to easily add to or amend existing solutions.


In the past, this problem was solved by…

Self-service solution providers developing solutions from either the ground up every time or by utilising web-based technology. Neither of these are ideal as ground-up development is costly, time consuming, and introduces reliability concerns; and web-based solutions simply don’t work in self-service environments (navigation, button size, available time at point of service, etc.).

Its predecessors/competitors include…

Catalogues as well as a number of bespoke/packaged products (e.g., St. Clair) which are expensive and inflexible, or various solutions developed from the ground up (Abuzz’s mobile prepaid solution for Vodafone and Optus now being re-deployed on yeahWARE)


It is made for…

Any solution provider, retailer, brand, government agency or organisation which has a requirement to automate an existing process for the self-service environment. Current applications include self -service product selection, prepaid mobile, delicatessen pre-ordering and queuing, music and video purchasing and mobile integration, skin analysis/ product suggestion, hearing test, Harley Davidson virtual accessory customiser, clothing fitment guide, and nursing career guidance, to name a few. The yeahWARE platform has currently been deployed on many forms of interactive touch screens ranging from 6″ to 42″ tables as well as alternate technologies such as delicatessen scales.


It is available for sale through…

Various channels (see marketing strategy below) on an annual licence basis.

Our marketing strategy is to…

Develop three channels to market which are a) direct where we value-add the platform by providing the platform, application development and management, b) partners (including competitors) where we provide the platform and application guidance and c) “whitelabel” where we provide the platform and specific applications. Our partners take these to market as their own product.



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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.