This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…one of my kids asked me to help them write a letter to a game developer. As a content marketer, I’d heard many complaints from business owners about content creation costs, including the time it takes, and I had been mulling over possible solutions. The thought occurred to me that if I could provide structure for a letter, I could provide it for a blog post. I realised that different content types needed different story elements and thus was born the idea of providing story elements as ingredients in a blog post recipe customised to the user’s exact needs.
2. WHAT & HOW
The purpose of this innovation is to…
…dramatically cut the time it takes to create original, quality blog posts. Basically, Writally is designed to turn a painful process that normally takes up to 6 hours into a fun process that can take as little as 20 minutes.
It does this by…
…providing blog post recipes (structural frameworks) that are customised by type of blog post, length, tone, and publishing platform. The user simply completes a 2-minute questionnaire on the platform and a recipe is created to suit their exact needs for that blog post. They then download it from their dashboard and follow the recipe to write their blog post.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…professional copywriters are expensive to hire for ongoing content creation, offshore copywriters often don’t have the expertise to write engaging content without a structure in place, and using content scrapers is plagiarism, which is bad for a business’s reputation. Writally is the only option that provides an affordable way for subject-matter experts to create quality, original content, fast.
Its various benefits to the customer/end-user include…
…attracting new prospects, nurturing relationships, and converting warm prospects into customers through a variety of relevant, engaging blog content. People who currently blog can create content faster and those who don’t, can get started and break through writer’s block.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…teaching people about the benefits of using structure through online courses and programs, providing one-size-fits-all templates, outsourcing content creation to professional writers or VAs or using dodgy content scrapers. To be honest, though, none of these really solved the problem of being able to create original, quality content faster.
Its predecessors/competitors include…
Professional copywriters, offshore copywriters and VAs, one-size-fits-all templates and illegal unethical content scrapers. There are quite a few topic or headline tools but nothing really that addresses original content creation in any meaningful way.
5. TARGET MARKET
It is made for…
…small business subject-matter experts who are currently blogging or want to blog (such as accountants, lawyers, health professionals and the like), marketing agencies who work with subject-matter experts and who want to improve their productivity and profit-margins, and business coaches who want to help their small business subject-matter expert clients reach more customers through inbound marketing.
It is available for sale through…
…a subscription of US $19.95 for 5 blog post recipe credits per month, and available direct from the website: https://app.writally.com/register. The first recipe is free!
Our marketing strategy is to…
…use mainly inbound marketing techniques such as blogging, podcasting, email nurturing and relationship marketing in addition to social media ads to attract the right audiences. We will also develop a licensing system for marketing agencies and work with partner organisations and influencers to get Writally into the hands of small business bloggers.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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