Aussie innovators Insqribe on Saturday launched what they are calling “Augmented Reality to the Insqribe real-time proximity marketing platform.”

Normally I’d crucify any technology developer for using such unbelievably meaningless jargon (seriously guys, you need to hire someone because that sort of language is only going to ‘augment’ the ire of potential customers).

However, after watching the video, I couldn’t help but be impressed.

Here’s my take…

Consumers: Imagine that you are walking down the street with your mobile phone in hand and you’d like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone’s camera, see “tags” overlaid onto whatever you’re looking at. For example, you might observe a “Two-for-one” coffee offer at Joe’s Coffee. Or an “Art Gallery Opening Today.”

Businesses: Imagine being able to alert passersby about upcoming offers, news and specials when these prospective customers are in the proximinity of your business. For example, you might want to promote a “Two-for-one” coffee offer at Joe’s Coffee. Or an “Art Gallery Opening Today.”

Did I mention that repetition is also an effective way to communicate a message?

Now watch the video.