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WithWine [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

One day I was standing in a bottle shop wanting to spend money on wine, but I didn’t know what to buy. The next day I was in a restaurant with Dad who wanted to spend money on wine, but he couldn’t remember what to buy.

I later met with renowned wine guru Bruce Tyrrell and asked how big a problem these scenarios were for him and other wineries. His answer prompted me to start this business.

2. WHAT & HOW

The purpose of this innovation is to…

…make it easy for people to find great wines to drink and even easier to buy them.

It does this by…

…bringing the vineyards to your fingertips. One app, that has wines from any and all wineries (rather than visited any and all individual winery websites). The main point is that we show you the wines your friends like rather than the wines strangers like.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…the experience of finding and buying wine for the last 1,000 odd years has sucked. Technology can make it awesome and that’s why we’re a tech company working in the wine space.

Its various benefits to the customer/end-user include…

…seeing what your friends like rather than what strangers like. Who gives a shit about a stranger’s tastes? WithWine also helps you remember what you’ve tried and what you’ve liked. You can also buy a wine you’ve just discovered right there and then, from the app.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…guidance from experts for what to buy but who says their tastes match mine? Also, thanks to the internet, there are now as many “experts” as there are wines. How do you cut through the noise and make a decision? By replicating what we do in real life.

Its predecessors/competitors include…

..the large supermarkets and a few online guys who are doing, frankly, the same ‘ol thing.

5. TARGET MARKET

It is made for…

…people who love their wines, or are looking to get into wine. It’s also made for wineries who want to sell more of their wine themselves.

It is available for sale through…

…the App Store.

Our marketing strategy is to…

…build capabilities that entice others to do the marketing for us.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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