This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
Almost 10 years ago when I was working in a medical company that developed products for Neurological and Sleep Monitoring for Humans.
My brother, a Veterinarian with his own animal hospital north of Toronto, phoned me. He wanted to know if we had any products that could monitor vital signs on an animal. So, I gathered some equipment together that I knew my brother’s animal sensors could hook into. We set it up at his house and hooked the equipment onto one of his pet dogs and it actually worked!
2. WHAT & HOW
The purpose of this innovation is to…
…the Wireless Zoo’s technology platform addresses worldwide gaps, specific to the digital monitoring and recording of an animal’s vital signs and performance key indicators.
It does this by…
…the product consists of two animal friendly wearable devices that collect and transmit various vital signs from the animal to the cloud while the animal is conscious and sedated.
It will provide continuous electronic monitoring and to alert veterinarians if vital signs change in an animal’s condition requiring medical attention.
The cloud will allow further analysis on the global database.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Current practice is to only monitor animals when sedated. Our product not only allows Veterinarians to monitor an animal continuously pre, during and post surgery. Also for long term monitoring and even routine check up. We also allow vets the capacity to send non critical animals home to continue monitoring them while the data is streamed back to the practice.
Its various benefits to the customer/end-user include…
- Monitoring of multiple patients with live data and alerts regarding patient changes due to sickness and illness.
- Remote monitoring of patients offsite and for vets offsite of patients in clinic.
- Global data collection allowing trending and improvement to patient care.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
It’s new as no one has focused on the needs of the veterinarians and its not easy to record and monitor vitals of animals. The focus in this space has really been on human medicine and products geared for the consumer and not for the Vets. Vets also have no access to a central database to do any further research.
5. TARGET MARKET
It is made for…
Current standalone units that monitor only when the animal is sedated or too sick to care about the wires. These machines also don’t record any data to the cloud and the vets have manually recording these records.
World Vet Market valued at USD 25 billion in 2015 and is expected to reach USD 39.7 billion by 2021.
Alpha’s primary target market can be segmented into: Direct customers include Vets who perform surgical procedures in pet hospitals, performance industries including Equine, Dairy and Camel Racing, Animal transport (both livestock transport on ships and domestic pets on airlines), Zoo industries, and other segments of the animal welfare markets. Secondary Markets include a number of purchase influencers including Vet schools and associations and those that would be interested in the metadata including pharmaceutical , insurance companies, governments, universities etc.
It is available for sale through…
Direct sales in Australia and NZ. It will be available through Europe and North America through distribution partners. We will be presenting our product at some of the largest Veterinarian Shows around the world as well.
Our marketing strategy is to…
Multi pronged approach through online and social media. We have also been targeting the big conglomerate vet companies like Greencross Vets who owns 165 practices. These conglomerates that we are targeting work out to about 3000 vet practices through North America, Europe and Australia
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Wireless Zoo – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)