Move over Old Spice. There’s a new viral campaign in cyberland that’s stealing your chatter. This addictive ‘choose your own adventure’ inspired advertising campaign for European stationary brand Tipp-Ex takes the viral power of bears on YouTube (think John West) and adds a layer of interactivity (think Burger King’s Subservient Chicken).
Salty language warning: High
Tipp-Ex Advertisement – Hunter and Bear
How will Tipp-Ex maintain the momentum? According to Twitter chatter, there are apparently 50 options. Wikipedia currently hosts a growing list. We can only hope that the makers will release a report, highlighting the originality of the options suggestion (or the blandness of viewers’ collective unoriginality).
What did you ask the hunter and bear to do? Sex? Yeah. Me too.
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James Tuckerman - Anthill Mag Reply:
September 9th, 2010 at 8:17 am
That’s so true! When you think about, even its use in the context of the ad only reinforces the message that we do most our work online now anyway? Heh!
[Reply]
James Tuckerman - Anthill Mag Reply:
September 9th, 2010 at 10:29 am
But I still dig this ad sooooooo much.
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Anonymous Reply:
September 9th, 2010 at 11:16 am
agree – great campaign … just can’t get past that it’s for tippex!