Home ANTHILL TV Will this ad go viral? Does a bear dance in the woods?

Will this ad go viral? Does a bear dance in the woods?


Move over Old Spice. There’s a new viral campaign in cyberland that’s stealing your chatter. This addictive ‘choose your own adventure’ inspired advertising campaign for European stationary brand Tipp-Ex takes the viral power of bears on YouTube (think John West) and adds a layer of interactivity (think Burger King’s Subservient Chicken).

Salty language warning: High

Tipp-Ex Advertisement – Hunter and Bear

How will Tipp-Ex maintain the momentum? According to Twitter chatter, there are apparently 50 options. Wikipedia currently hosts a growing list. We can only hope that the makers will release a report, highlighting the originality of the options suggestion (or the blandness of viewers’ collective unoriginality).

What did you ask the hunter and bear to do? Sex? Yeah. Me too.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.