‘Which PRs actually ‘get’ the internet’.

http://anthillonline.com/which-prs-get-the-internet/

The study was conducted by Eric Schwartzman with the support of online newsroom provider iPressroom, Korn/Ferry International, the Public Relations Society of America (PRSA) and Trendstream and examined pr social media skills.

Key findings included:

.When searching for prospective new hires, social media communications skills are nearly as important as traditional media relations skills.

· Public relations leads marketing in the management and oversight of all social media communications channels within organizations.

· Marketing leads public relations in the management and oversight of bulk email communications and search engine optimization.

· Social networking, blogging and micro-blogging skills are the three most important social media communications skills for job candidates to have, according to public relations and marketing hiring decision makers.

You can access the report at http://www.ipressroom.com/readiness

Cheers

I was lucky to work in a company and had international clients who had the means, resources and foresight to be able to provide interactive DVDS which had electronic media releases, images and videos that they could put directly onto their website.

Surely it’s less about delineating where “coverage” appears…and more about PR people providing a service to media when they have appropriate editorial fodder? Good PR people should let this be the determining factor as to which media vehicles they approach and why? Less of the “junkie” hit mentality; more about providing a relevant intermediary service between business and media.

There are readers of traditional print media who will be interested target audiences for specific clients; and likewise for online media/users. And clearly there is cross over in between!

Now…having said all of that James…are you ever going to get back to this pesky PR about Ash Hunter?! I believe him firmly relevant for Anthill readers – be they online, offline, or on the moon.

Sarah @ Gun.

Not ALL public relations consultants – just MANY.

There’s some discussion about abbreviating public relations consultants to PRs above. And they are probably right. Because the real job of a public relations consultant is to ‘consult’.

If your client wants to appear in a print product that is not aligned with their market, has a narrow reach, is less effective than other mediums but their mum reads it (or, more likely, their board), it’s your job to consult them that they should be doing otherwise.

If they are still looking for the less effective option and are not happy with the more effective option, so be it.

But if you can give them statistics, such as referring site traffic, and ask them to compare that with less measurable mediums, you’ll soon find yourself dealing with digital converts (counting clicks can become highly addictive).

I work in the Public Relations industry. I am not a Public Relations.

I think it entirely depends on what the client in question is looking for. Some clients only want print coverage, so even if you get them an article on a high ranking site, they still won’t be happy! Personally whilst it’s great to get your client print coverage and it is exciting to see their name in a national paper, I equally see the value and explain to my clients the value of achieving online coverage at a site that either targets their key audience, or is a site with just as much, if not far greater reach than any paper could hope to achieve.

So whilst you may think that some people just dismiss the value of the internet, I think it’s quite short sighted of you to assume that everyone working in PR doesn’t ‘get’ the internet.

You may have ‘outed yourself’ unnecessarily.

In Telstra’s defence, it was actually another awards program I was referring to. In fact, your guys were swift and nimble and sent me a video package with amazing efficiency.

However, my later comments regarding where your web traffic comes from, would be worth looking into, if you do not already do that.

Only then will you know who to prepare those audio/video reels for. Because, you’re right. Most of the mainstream media will still view such ‘novelties’ with fear and apprehension.

But they’re unlikely to be the ones linking to the awards site.