Flash mobs are so 2006 and, yet, they keep happening. Some are good. Most are really ordinary.
Yet, even though they keep happening, we keep being surprised.
That’s got to be one of the more endearing things about human nature, our ability to be surprised and delighted.
In this video, Copenhagen’s classical radio station organised a flashmob on a metro train. Those in the carriage are treated to a stunning performance of Peer Gint, Suite No. 1, Op. 46, Morning Mood. If you don’t know what that is now, you will as soon as your hear it.
It’s hauntingly beautiful. And, in this instance, unexpected. Some people even stop listening to their iPods!
So, what does this flash mob have to teach an entrepreneur?
It proves that you don’t have to be the first, you just have to be remarkable.