This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
In 2015, Alison Lalieu (founder of UBalancer Solutions) completed her NeuroLeadership and Six Seconds Emotional Intelligence (EQ) training and certification. It was at this point that she realised how powerful this combination of coaching content is, and immediately felt a duty of care to help as many people as possible experience this life changing transformational journey. As a result, she set up a national network of NeuroLeadership and EQ coaches who super-charge the effectiveness of leaders across Australia every day, helping them to see clearly, think differently and act decisively.
2. WHAT & HOW
The purpose of this innovation is to…
…equip Australians with the tools to skillfully navigate and thrive in today’s volatile, uncertain, complex and ambiguous (VUCA) world. It will elevate self-awareness to make better decisions, improve influence, create meaningful connections and think outside the box in problem solving.
It does this by…
Bringing world-class tested and proven research, profiling tools and coaching content into a scalable, accessible and user friendly online platform that guides users through an interactive, insightful and inspirational journey of self-exploration and personal / professional development.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
There is no e-learning module on the market in Australia that incorporates the unique blend of content that ours will, e.g. the neuroscience of leadership (basic knowledge of how the brain works so you can lead others better), emotional intelligence (a critical success factor of leadership) and Life Balance (we own the IP to an existing software tool).
Its various benefits to the customer/end-user include…
It’s a one stop shop for self-improvement tools that actually work. The unprecedented pace at which the world is evolving means change is the norm. And as the pace continues to accelerate, people are seeking support and guidance.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Emotional Intelligence is not a new field globally, but it’s practice is relatively new in Australia. It is critical element to leadership development that is now gaining traction in popular media, and is being put on the top of organisational checklists around the world. Basic e-learning modules are out there, but none of this stature.
Its predecessors/competitors include…
Genos International are a competitor in the emotional intelligence space in Australia, but they don’t use the same profiling tool or research backing that we do and they also don’t have an online platform (they just run programs or certifications).
5. TARGET MARKET
It is made for…
Emerging leaders in Australia aged between 18 and 45.
It is available for sale through…
The Entrepreneurs Institute’s GenuisU platform – we have been offered the opportunity to collaborate with this global established organisation. They already have “”wealth dynamics””, “”talent dynamics”” and “”health dynamics”” in the market and want us to use their platform.
Our marketing strategy is to…
Utilise the Entrepreneurs Institute’s existing membership database (20,000 people signing up a year), get our current clients to integrate into their entire workforce and also push online through targeted marketing strategies. Before joining us, our COO had over 10+ years as a Senior Marketing Executive and focused on driving online transactions. She is well placed to market the platform.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
